I love checking my blog stats, not just the raw numbers of views, but also such info as where my traffic is coming from. That’s how I discovered that my article on Wal-Mart had been cited by the Wall Street Journal. Woohoo — I’ve got Street cred! I’m most intrigued by the search-engine terms that [...]
Tags:blogging·blogging strategy·blogs·Blue Moon·Budweiser·search engine optimization·Sears·SEO·Trader Joe's·Wal-Mart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m thumbing through the latest issue of Wired magazine when I come across an attractive painting of beer. (What’s not to like?) As a huge fan of microbrews, I stop thumbing and say “talk to me!” but the only words in the ad [...]
Tags:advertising·beer·Blue Moon·Coors·marketing·web design·Wired
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
