One of my more rewarding discoveries during college was Samuel Adams beer. At the time, Sam was primarily a Boston phenomenon, so upon moving to L.A. after graduation, I found myself bereft and bewildered. For all its creative profligacy, Los Angeles was still dominated by the usual beer suspects: Budweiser, Miller and Coors (the bland [...]
Tags:advertising·Andrew & Bert·beer·Boston·Boston Beer Company·Budweiser·Coors·Gas Company·iTunes·Jim Koch·Los Angeles·marketing·Miller·newsletters·SAM·Sam Adams·Samuel Adams
by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Shark Jumper Despite an economy that resembles roadkill, America still excels at media, including entertainment and news. We give good hype, and the Internet brings it to the rest of the world 24/7. One problem: all this unfiltered Yankee content poses a linguistic challenge [...]
Tags:beer·communications·expressions·Happy Days·Jim Jones·Joe Six Pack·John Kerry·Jonestown·journalism·Jumping The Shark·language·media·Miss South Carolina·Nixon·slang·Soccer Moms·swiftboating·Urban Dictionary·Watergate·words
As a Samuel Adams drinker and stockholder, I don’t partake in Budweiser’s anemic brew, but I’ve always loved their brilliant, often hilarious marketing. Until now…
Tags:advertising·beer·branded content·bud.TV·Budweiser·marketing·online video·YouTube
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m thumbing through the latest issue of Wired magazine when I come across an attractive painting of beer. (What’s not to like?) As a huge fan of microbrews, I stop thumbing and say “talk to me!” but the only words in the ad [...]
Tags:advertising·beer·Blue Moon·Coors·marketing·web design·Wired
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
