by Freddy J. Nager, Founder of Atomic Tango LLC Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, [...]
Tags:B2B·critical thinking·quantipulation·Ron Shevlin·social media·statistics
by Freddy J. Nager, Founder of Atomic Tango LLC & B2B Rabble Rouser It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business [...]
Tags:advertising·AFLAC·B-to-B·B2B·business-to-business·creativity·GEICO·insurance·KPSol·marketing·mascots
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
