Atomic Tango

Entries Tagged as 'Authenticity'

Striking Out: Professional Athletes and All That Social Media Hype

May 16th, 2011 · 6 Comments · Random Observations

by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Sportswriter   NUKE: I love winning, Crash, you hear me? I love It. Teach me everything. CRASH: It’s time you started working on your interviews. NUKE: What do I gotta do? CRASH: Learn your cliches. Study them. Know them. They’re your friends. Write this [...]

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The Authenticity Movement: A Totally Bogus Journey

September 3rd, 2009 · 4 Comments · Manifestos

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC “Sincerity is everything. If you can fake that, you’ve got it made.” — George Burns The movement du jour amongst us liberal marketers is “authenticity.” It’s the impassioned belief that companies should be open and honest about who they are and what they stand [...]

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Notes on Naming: Don’t Make It Personal

July 7th, 2008 · 3 Comments · How To Tips

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC So I’m reading this book that recommends naming your company after yourself to make your brand “authentic.” Hmm… Freddy Nager Productions? Uh, no — sounds like a nightmare on Elm Street. My personal name issues aside, here’s my advice to all other entrepreneurs: If [...]

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