by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere Full Disclosure: The following post is about one of my clients at Atomic Tango… Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but [...]
Tags:Apple·integrated marketing·interactive movies·iPhone App·SilkTricky·video games
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I’ve been on a blogging hiatus in order to complete grading my students’ exams. (And you thought I was on vacation — ha! We marketers never rest!) Then I came across this spoof of the next version of Apple’s operating system, Mac OSX Cougar. [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I’m usually impressed with Amazon’s ability to recommend products based on a purchase. It’s a smart way to get current customers to buy more. But tonight I purchased a product at Amazon and got a recommendation that I wasn’t quite expecting. Can you tell [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I [...]
Tags:advertising·Apple·BMW·branding·Coca-Cola·creativity·direct marketing·Pepsi
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC The news of Michael Jackson’s death just hit the internets a few hours ago, and the iTunes Store already has Michael Jackson featured on top and center…
Tags:Apple·ethics·iTunes·Michael Jackson
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Maybe it’s the bacon. Every week, I shoot pool in the same joint. Is it the cheapest pool hall in town? Nah. It’s actually pricey. Is it the service? Not really. The people are friendly, but service isn’t a big factor when renting a [...]
Tags:Amazon·AOL·Apple·bacon·Bing·business·GoodSearch·Google·House of Billiards·iPod·Karen Dillon·loyalty·marketing·Microsoft·pool·Verizon
by Freddy J. Nager, Founder of Atomic Tango LLC + Price Pacifist “War, huh, yeah What is it good for Absolutely nothing Uh-huh War, huh, yeah What is it good for Absolutely nothing Say it again, y’all…” – Edwin Starr, “War” Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when [...]
Tags:Apple·business·competition·Dell·differentiation·Intel·marketing·Microsoft·price war·pricing·recession·strategy·Walmart
Recession? What recession? Apple enjoyed a 15% surge in profits for the first quarter of this year and, more sensationally, just sold its one billionth iPhone App. That’s one billion in just nine months! That would be remarkable during boom times, but during the worst economy in 70 years? Well, of course. It makes perfect [...]
Tags:Apple·Apps·candy·chocolate·Hershey's·iPhone·marketing·recession·Seth Godin
My wife just paid off her car two years early, and she’s ecstatic about it. Getting the new car was fun; but shedding that debt felt even better. It’s like getting to eat an entire package of freshly baked Trader Joe’s Snickerdoodle cookies in one sitting and losing all the weight the next day.
Tags:7-Eleven·Apple·Coca-Cola·consumption·Diet Coke·marketing·McDonald's·Morgan Spurlock·Super Size Me·Volkswagen·VW
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
