by Freddy J. Nager, Founder of Atomic Tango, LLC + Social Media Realist Lots of people sharing a Harvard Business Review blog about what it means to be professional in the social media era. It begins with a compelling example of how the Susan G. Komen Foundation bungled its recent image problems, while Planned Parenthood [...]
Tags:Apple·Best Buy·Harvard Business Review·HBR·Pepsi·professionalism·social media·Susan G. Komen Foundation·Whole Foods
by Freddy J. Nager, Founder of Atomic Tango LLC + Moderate Fanboy It’s predictable: Apple releases a new product, and the devout start camping out at the Temple O’ Jobs to be one of the first to lay their hands upon it. And just as predictably, people will ridicule these fanatics, usually with aspersions about [...]
Tags:Aisha Tyler·Apple·early adopters·iPhone·technology marketing
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow [...]
Tags:Apple·Steve Jobs
by Freddy J. Nager, Founder of Atomic Tango LLC + A Guy Who Loves His Customers Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and [...]
Tags:Apple·BP·brand·corporate restructuring·customer centricity·customer focus·customer service·Dell·fads·hype·marketing·Marketing Tea Party·Marketplace·McDonald's·Neiman Marcus·Ron Shevlin·Steve Jobs·trends·Virgin Atlantic·Walmart
by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere Full Disclosure: The following post is about one of my clients at Atomic Tango… Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but [...]
Tags:Apple·integrated marketing·interactive movies·iPhone App·SilkTricky·video games
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I came across this spoof of Apple’s next operating system, Mac OSX Cougar. Someone named electronymous posted it to Gizmodo. Not only did it make me laugh, it gave me a vision of the next Apple commercial… “Hi, I’m a PC.” “And I’m a [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I’m usually impressed with Amazon’s ability to recommend products based on a purchase. It’s a smart way to get current customers to buy more. But tonight I purchased a product at Amazon and got a recommendation that I wasn’t quite expecting. Can you tell [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I [...]
Tags:advertising·Apple·BMW·branding·Coca-Cola·creativity·direct marketing·Pepsi
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC The news of Michael Jackson’s death just hit the internets a few hours ago, and the iTunes Store already has Michael Jackson featured on top and center…
Tags:Apple·ethics·iTunes·Michael Jackson
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
