Advertising | Atomic Tango

Entries Tagged as 'advertising'

A Walk Down Memory 6th Street: My Vintage SXSW Ad

March 8th, 2010 · 1 Comment · Atomic Tango News, Random Observations

by Freddy J. Nager, Founder of Atomic Tango LLC + former Record Industry Adman
Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW.
What used to be just a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known [...]

Caffeinated Sugar Water Makeover: Pepsi Ditches Super Bowl For… Healing?

December 24th, 2009 · No Comments · Case Studies

by Freddy J. Nager, Founder of Atomic Tango LLC and Hardcore Caffeinated Beverage Addict
So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media [...]

Looks That Kill: Fashion Ads That Go Beyond the Call of Beauty

November 4th, 2009 · No Comments · Random Observations

by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
(Again, I’m immersed in an intensive midterm-grading campaign, so I can’t rant as usual. Yes, I hear you sighing with relief. However, I can share with you this fun British ad from 2007 that didn’t receive enough exposure this side of the Atlantic….)
You see [...]

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Tags:advertising·fashion

The Brand is the Result: In Defense of Image-Only Advertising

July 31st, 2009 · No Comments · Manifestos

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
I couldn’t resist the bait.
A direct marketing guy on LinkedIn posed the following question:
“Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding [...]

WTHWTT?! Microsoft Tosses Up New Ad — Don't Watch

July 3rd, 2009 · 2 Comments · Media Review

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
File under “What the Hell Were They Thinking?!”
A few days ago, Microsoft leaked a new ad for Internet Explorer 8 — though I’m not sure if “leaked” is the right verb for it. More like spilled, yakked up, upchucked, and Technicolor yawned it. The ad [...]

In The Can: Coors Campaign Leaves Us Cold

June 25th, 2009 · No Comments · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
It’s not as much fun picking on Coors now as when they were run by right-wing zealots from a mountain stronghold in Colorado. (Alright, it’s a brewery, but it’s fun to say “mountain stronghold.”) I did razz ‘em for their faux microbrew, Blue Moon. But [...]

Vintage Coppola? Product Placement Gone Wild

June 12th, 2009 · 1 Comment · Case Studies

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC

So here I was flipping through the Calendar section of the L.A. Times. (Only in Hollywood is the entertainment section of the major newspaper called the “Calendar.” No, we don’t do anything else in this town but entertain or be entertained.) My eye caught the [...]

“Free” Market Freefall: The End of Free?

February 27th, 2009 · 5 Comments · Manifestos, Media News

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price $4.99).
It [...]

Writing A Newsletter? Heed The Beer Dudes And Pour It On!

February 21st, 2009 · No Comments · Case Studies, How To Tips

One of my more rewarding discoveries during college was Samuel Adams beer. At the time, Sam was primarily a Boston phenomenon, so upon moving to L.A. after graduation, I found myself bereft and bewildered. For all its creative profligacy, Los Angeles was still dominated by the usual beer suspects: Budweiser, Miller and Coors (the bland [...]

Radio Killed The Radio Star: How Clear Channel Lost The Signal

February 11th, 2009 · 10 Comments · Media News

Here’s expensive proof that I should stick to marketing and steer clear of the stock market: I invested in two radio companies.
The first, Westwood One (WWON.OB), seemed like a stable cash flow deal. Westwood One produces radio programs for syndication, including broadcasts of NFL games. The way I saw it, demand for pro football is [...]