by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser , I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo. Now let’s talk advertising on Facebook. I used to buy Facebook ads because I was enamored by the targeting capabilities. [...]
Tags:advertising·AOL·Facebook·MySpace·online marketing·social media·Web 2.0
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Actually Reads the Ads I confess: I clicked an ad on Facebook today. Really. Now, you know that Facebook ad clickthrough rates are so dismal (about 1 out of every 2000 views), that even Facebook execs are talking more about “branding” and “awareness.” [...]
by Freddy J. Nager, Founder of Atomic Tango LLC + Sucker for Shows about Advertising Just saw AMC’s “The Pitch” — a new reality show about ad agencies going head-to-head to land an account. Although it contained the usual heavy-editing and over-dramatization of most reality shows, it was fun to second-guess real agencies in action…
Tags:advertising·marketing·reality TV·Subway·television·The Ptich
by Freddy J. Nager, Founder of Atomic Tango LLC If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to [...]
Tags:advertising·LinkedIn·marketing·social media·stalking·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC + Resolutionary Thinker I felt a great disturbance in the working force, as if millions of marketing voices cried out in terror over what their new year’s resolutions should be. After all, none of us is really gonna lose that weight or write that novel, so [...]
Tags:2012·advertising·marketing·new year's resolutions·rules·social media
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook, unmarking most of the “Top Story” posts (seriously, Zuckerberg, get your algorithm right already). And that’s when it caught my [...]
Tags:advertising·Cat Pods·cats·e-commerce·Fab.com·Facebook·Groupon·marketing·online shopping
by Freddy J. Nager, Founder of Atomic Tango LLC + Business Lit Taste Tester A friend recently gave me Seth Godin’s book Meatball Sundae, and I found that it lives up to its name: it’s a big mess. I won’t provide a full review of a four-year-old book here, but I have to refer to [...]
Tags:advertising·book review·business books·DailyCandy·dotcoms·marketing·Pets.com·Seth Godin
by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and [...]
Tags:advertising·athletic wear·branding·brands·Hyundai·K-Swiss·Kenny Powers·Los Angeles·marketing·Microsoft·positoning·shoes·sports marketing·viral video·Walmart·YouTube
by Freddy J. Nager, Founder of Atomic Tango + Occasional Coupon Clipper Just read a Mashable article by daily-deal entrepreneur John Amato, who trumpets how great Groupon and other discountosaurs are for everyone (“Why Daily Deals Are Here To Stay”). His key points: people have always loved discounts, the customer acquisition costs are relatively low [...]
Tags:advertising·coupons·customer acquisition·daily deals·discounts·Groupon·marketing·Mashable·pricing strategy
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
