PLAYERS: PRINCIPALS + PARTNERS

Freddy J. Nager, Founder: Freddy has over two decades of experience in marketing and media, including 17 online. He received his undergraduate degree from Harvard University and his MBA from the University of Southern California, and began his career at MCA Records/Universal Music Group, where he launched one of the Web’s first entertainment sites in 1995. After five years at MCA, Freddy joined ad agency Saatchi & Saatchi L.A. as Sr. Copywriter for all Toyota USA interactive media, winning awards and recognition from Adweek, Communication Arts, and the One Show, to name a few. Freddy then moved on to Magnet Interactive, where he served as Sr. Content Director on the Nissan and Infiniti websites, and directed campaigns to land the National Lampoon and Quiksilver accounts. Freddy has also consulted on projects for the Grammy Brand, Nestle, Royal Caribbean Cruise Lines, the NFL on Fox, and numerous startups. In addition to running Atomic Tango, Freddy teaches integrated marketing, social media, and entrepreneurship through UCLA Extension and the Robert Kennedy College of Switzerland MBA program. For more info, see Freddy’s LinkedIn Profile.

ACCOMPLICES + CO-CONSPIRATORS

Shev Rush, Shev Rush Public Relations: Founded in 2005, SRPR was named one of the Top 5 small PR agencies in a survey of over 800 journalists, and Shev himself was named one of the Top 25 technology and business PR professionals in 2009. He has 20 years of experience in a variety of marketing disciplines, and has worked with notable public and private companies. Prior to founding SRPR, Shev held executive roles in the marketing communications, Internet and financial services arena.

Ana LaDou, Kore Strategic Ventures, Nonprofit Management Advisor: Ana consults nonprofit organizations on critical management and strategic issues, and has over 20 years of experience in promotions, brand building and web initiatives. A graduate of Columbia University, she previously served as CEO of Variety, The Children’s Charity, and as an advisor to Sean Penn’s Haiti relief foundation, J/P HRO.

Pat Palleschi, PhD, The Executive Agency, Executive Coaching & Representation: Pat has devoted the past 25 years to creating HR strategies that help organizations and individuals succeed. As VP of Human Resources Development at Disneyland, she helmed the Disney University. Before Disney, Pat served as Senior VP of Training for Bank of America. She earned her doctorate at the University of Massachusetts and chaired the Speech Communication Department at Loyola Marymount University.

NEW — ATOMIC TALENT Here in L.A., we’ve had the privilege of working with some killer professionals — professional actors and actresses, that is. We’re now helping them score more of the spotlight. Click here to meet them.