by Freddy J. Nager, Founder of Atomic Tango LLC + former Record Industry Adman
Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW.
What used to be just a good ol’ fashioned music fest in the unvarnished heart of Austin has since become this slicked-up multimedia shindig [...]
Entries Tagged as 'Random Observations'
A Walk Down Memory 6th Street: My Vintage SXSW Ad
March 8th, 2010 · 1 Comment · Atomic Tango News, Random Observations
Tags:advertising·MCA Records·music industry·South-by-Southwest·SXSW
Not Clear On The Concept: Dell’s “Green” Ink
March 7th, 2010 · No Comments · Random Observations
by Freddy J. Nager, Founder of Atomic Tango LLC & Ink-Devouring Eco Junkie
I have a love-hate relationship with my Canon MP500 printer. Love because it prints out professional looking photos. Hate because its insatiable thirst for ink is robbing me dry, like NYPD cops in a perfume warehouse.
Tags:Canon·Dell·green business·greenwashing·NextLife·printer ink·Responsible Marketing
Doing Good isn’t Good Enough: Cold Reality for Social Entrepreneurs
February 21st, 2010 · 5 Comments · How To Tips, Random Observations
by Freddy J. Nager, Founder of Atomic Tango LLC & Social Entrepreneurship Instructor
Some people just don’t get it.
I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who impersonated the [...]
Tags:Adlai Wertman·Arianna Huffington·change·entrepreneurs·finance·Huffpost Impact·James Stancill·marketing·Nau clothing·SBA·social entrepreneurship·social media·University of Southern California·USC
Relationship? Relationship?! Sorry, Corporations, Consumers Just Aren’t That Into You
February 11th, 2010 · 3 Comments · Random Observations
by Freddy J. Nager, Founder of Atomic Tango LLC and Capitalist Relationship Counselor
Dear John Corporation:
Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold and heartless, [...]
Tags:consumers·CRM·customer relationship marketing·Facebook·marketing·one-to-one marketing·social media·Twitter
Fountains of Youth: 6 Reasons to Follow Young Marketers
November 20th, 2009 · 6 Comments · Random Observations
by Freddy J. Nager, Founder of Atomic Tango LLC, and Veteran Marketer Trying to Get Jiggy with It
In my quest to find value on Twitter, I began by following a lot of marketing people, including several ad agency heads and veteran PR people. I wound up unfollowing most of them — except for the young [...]
Looks That Kill: Fashion Ads That Go Beyond the Call of Beauty
November 4th, 2009 · No Comments · Random Observations
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
(Again, I’m immersed in an intensive midterm-grading campaign, so I can’t rant as usual. Yes, I hear you sighing with relief. However, I can share with you this fun British ad from 2007 that didn’t receive enough exposure this side of the Atlantic….)
You see [...]
Tags:advertising·fashion
Overkill Alert: Chief Reputation Officers and Other Executive Excess
October 23rd, 2009 · 1 Comment · Random Observations
by Freddy J. Nager, the guy at Atomic Tango LLC who calls himself a “Fusion Director”
Not since Sarah Palin claimed “executive experience” has anything this silly been uttered about top management…
Tags:brand management·branding·chief marketing officers·CMO·corporate politics·executives·marketing·Microsoft·reputation·Ron Shevlin
Notes for a Screenplay: If Real Life Were Like Twitter…
September 25th, 2009 · 2 Comments · Random Observations
by Freddy J. Nager, Screenwriter Wannabe and Part-Time Tweeter
INT. CORPORATE CUBE FARM – DAY
One guy is following another guy really closely. “I’m following you, so just follow me back, OK, OK, just follow me, please follow me, follow follow…”
Here Kitty, Kitty: Mac OSX Cougar Revealed
August 29th, 2009 · 1 Comment · Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
I’ve been on a blogging hiatus in order to complete grading my students’ exams. (And you thought I was on vacation — ha! We marketers never rest!)
Then I came across this spoof of the next version of Apple’s operating system, Mac OSX Cougar. Someone named [...]
United States of Generica 2: Radio Shack Becomes "The Shack"
August 4th, 2009 · 2 Comments · Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Previously on Cool Rules Pronto…
Pizza Hut became “The Hut,” evoking images of Jabba — or worse.
Now word comes that another iconic American brand has likewise simplified:
Radio Shack is now “The Shack,” evoking images of a giant basketball player. Their new tagline, “Our Friends Call Us [...]
