by Freddy J. Nager, Founder of Atomic Tango LLC + Professional Klout Abstainer I often start my posts with a joke, so here it is: Klout. Not laughing? That’s because the joke may be on marketers who think Klout is a good tool to promote their brands. Why? Because not since spam has any marketing [...]
Tags:Cathay Pacific·Justin Bieber·Klout·marketing·Michael Arrington·social media·TechCrunch·Wired
by Freddy J. Nager, Founder of Atomic Tango LLC Imagine that you own a basketball team, and you send your talent scout out to find a new player. He comes back and presents two options: Player A: averages 9 points a game, including 1 three-point basket per game Player B: averages 24 points a game, [...]
Tags:B2B·critical thinking·quantipulation·Ron Shevlin·social media·statistics
by Emir Phillips, MBA/JD/Etc. + Author + Diehard Saints Fan Freddy’s Intro: Why is there a diatribe about New Orleans Saints football, crime, and punishment in my marketing blog? A lot of reasons. First, it’s a knee-deep, Mississippi-mud-thick, Tabasco-and-vitriol-infused jambalaya about football, and I love me some spicy good writing about the world’s greatest sport. [...]
Tags:Bill Belichick·bounty system·customer centricity·Drew Brees·National Football League·New England Patriots·New Orleans Saints·NFL·Peter King·scandal·Sports Illustrated·Spygate
by Freddy J. Nager, Founder of Atomic Tango LLC If this is the social media revolution, wake me when it’s over. Social media was supposed to forge stronger relationships between companies and customers. It was also supposed to provide a massive improvement over traditional advertising, since social media doesn’t “interrupt” people when they’re trying to [...]
Tags:advertising·LinkedIn·marketing·social media·stalking·Twitter
by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Skeptic When I was fresh out of college, I met this millionaire who made his fortune selling diamond jewelry through supermarket tabloids. You may be wondering, what kind of jewelry sells through the cheesiest rags on the planet — newspapers that you wouldn’t dare [...]
Tags:AllFacebook.com·critical thinking·diamonds·ethics·Facebook·hype·marketing·quantipulation·small business marketing·social media·statistics
by Freddy J. Nager, Founder of Atomic Tango LLC + Moderate Fanboy It’s predictable: Apple releases a new product, and the devout start camping out at the Temple O’ Jobs to be one of the first to lay their hands upon it. And just as predictably, people will ridicule these fanatics, usually with aspersions about [...]
Tags:Aisha Tyler·Apple·early adopters·iPhone·technology marketing
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes to Answer Questions and Question Answers My friend Nina writes… “I’m reading this article, and I can’t help but wonder: who comes up with the names for various consumer groups, like Millennials or, as in this piece, ‘X-fluents’? How do they gain [...]
Tags:jargon·Seth Godin·terminology
by Freddy J. Nager, Founder of Atomic Tango, Former Texan + Devout Football Fanatic This could only work in Texas. In the Lone Star State, there are two dominant religions: Christianity and football. And I would dare say that if there were a Cowboys game on a Sunday morning, most Texans would opt for football [...]
Tags:Baylor University·BCS·causewashing·college football·College Marketing·Friday Night Lights·higher education·marketing·PAC-12·Rick Perry·SEC·Texas·Texas A&M
by Freddy J. Nager, Founder of Atomic Tango + Occasional Coupon Clipper Just read a Mashable article by daily-deal entrepreneur John Amato, who trumpets how great Groupon and other discountosaurs are for everyone (“Why Daily Deals Are Here To Stay”). His key points: people have always loved discounts, the customer acquisition costs are relatively low [...]
Tags:advertising·coupons·customer acquisition·daily deals·discounts·Groupon·marketing·Mashable·pricing strategy
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
