by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere
Full Disclosure: The following post is about one of my clients at Atomic Tango…
Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but you have [...]
Tags:Apple·integrated marketing·interactive movies·iPhone App·SilkTricky·video games
by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist
It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…
Tags:anticipointment·buzz·college market·Eventful.com·Hollywood·horror·marketing·movies·Paramount Pictures·Paranormal Activity·Wired
My friend and primo YouTube dude Kevin “Nalts” Nalty just let loose his take on social media. He calls his article “The Stupidest,” but I found it way more insightful than most of the tripe posing as social media advice.
Tags:Facebook·Kevin Nalty·marketing·Nalts·Robert Scoble·satire·social media·spoof·Tony Robbins·Twitter
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Pass the paper bag, I’ve got emotion sickness.
I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us mere mortals?
What [...]
Tags:business·Harvard Business Publishing·John Baldoni·John Lundgren·leadership·Macy's·management·Matthew Stewart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Hollywood is experiencing a “Freaky Friday” that’s lasting all summer — and perhaps beyond.
In the 1976 movie “Freaky Friday,” a mother and daughter magically swap bodies. After a series of icky moments milked for laughs, they predictably come to understand and respect each other.
Now, unpredictably, [...]
Tags:acting·actors·casting·celebrities·City Garage·Hollywood·Ionesco·movies·plays·Santa Monica·stage·theater·theatre
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
I finally got around to watching the first season of “True Blood” on DVD — yeah, I know, I’m a total TV slacker — but I survived only four episodes.
“True Blood” begins with an intriguing level of satire that quickly devolves into soap operatics and [...]
Tags:Alan Ball·HBO·horror·Southern culture·television·The South·True Blood·TV·vampires
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
The following is a satirical work of fiction. Those easily offended should surf to safer territory now…
In the wake of Michael Jackson’s massive, media-saturated funeral, several Hollywood celebrities are reportedly looking into how they can make sure their own forthcoming funerals are as sensational.
Tags:celebrity·CNN·ego·Hollywood·journalism·media·Michael Jackson·satire·spoof·television
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
File under “What the Hell Were They Thinking?!”
A few days ago, Microsoft leaked a new ad for Internet Explorer 8 — though I’m not sure if “leaked” is the right verb for it. More like spilled, yakked up, upchucked, and Technicolor yawned it. The ad [...]
Tags:advertising·branding·IE8·Internet Explorer·Microsoft·OMGIGP·viral video
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Score one for the Iranian protesters — at least when it comes to marketing.
Just last week, the Iranian protests dominated conversations across the media and the Internet. Then yesterday, not at all surprisingly in our celebrity-obsessed culture, Michael Jackson’s death wiped the Iranians off the [...]
Tags:Iran·marketing·Michael Jackson·protests·Twitter·YouTube
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
