by Freddy J. Nager, Founder of Atomic Tango LLC + IMC Instructor + Occasional Burger Customer So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers up brilliant approaches to marketing management (such as value-based customer segmentation and goals-based budgeting) with a large [...]
Tags:business books·criticism·customer centricity·Don Schultz·fast food·IMC·quantipulation·restaurants
by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Snarketer Seriously thinking about social media? Then think about it humorously first. Ron Shevlin has written the definitive primer for anyone considering a social marketing campaign: “Snarketing Two Dot Oh: A Humorous Look At The World Of Marketing In The Age Of Social Media” [...]
Tags:book review·education·marketing·Ron Shevlin·snark·social media
by Freddy J. Nager, Founder of Atomic Tango LLC + Business Lit Taste Tester A friend recently gave me Seth Godin’s book Meatball Sundae, and I found that it lives up to its name: it’s a big mess. I won’t provide a full review of a four-year-old book here, but I have to refer to [...]
Tags:advertising·book review·business books·DailyCandy·dotcoms·marketing·Pets.com·Seth Godin
by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2′s customers have registered on the company’s [...]
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by Raegan Thurlow, Guest Blogger While watching “Brothers & Sisters” the other night, a very disturbing thing happened…
Tags:ABC·advertising·Brothers & Sisters·fashion·Macy's·Mark Armstrong·marketing·product placement·Raegan Thurlow·television
by Freddy J. Nager, Founder of Atomic Tango LLC & Freelance Dreamer So “Inception” is this action-packed, visually stunning film that appears real. Too real. Indeed, although the premise is based on dreams, it isn’t very… well, dreamlike. Who has linear dreams that are essentially action films? Whose dreams appear shot from a third-person perspective [...]
Tags:dreams·films·Hollywood·Inception·Leondardo Dicaprio·movies
by Freddy J. Nager, Founder of Atomic Tango LLC & Business Lit Connoisseur Note: The following is meant to be satirical. The author has no affiliation with the Harvard Business Review or any idea what its editors could possibly be thinking. For 88 years, the Harvard Business Review has been the authoritative voice of critical [...]
Tags:academic journals·business publishing·Facebook·Goldman Sachs·Harvard Business Review·HBR·journalism·Mark Zuckerberg·satire·spoof·Twitter·Umair Haque
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
