Atomic Tango

Entries Tagged as 'Media Review'

What’s The Beef? McDonald’s Gets The Customer-Centricity Treatment

December 9th, 2011 · 7 Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC + IMC Instructor + Occasional Burger Customer So I’m reading IMC The Next Generation by Professor Don E. Schultz, the father of integrated marketing communications. This seminal book offers up brilliant approaches to marketing management (such as value-based customer segmentation and goals-based budgeting) with a large [...]

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A Funny Thing Happened On The Way To The Bottom Line: Ron Shevlin’s “Snarketing 2.0″

November 19th, 2011 · No Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC + Fellow Snarketer Seriously thinking about social media? Then think about it humorously first. Ron Shevlin has written the definitive primer for anyone considering a social marketing campaign: “Snarketing Two Dot Oh: A Humorous Look At The World Of Marketing In The Age Of Social Media” [...]

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Meatball Sundaes and Cat Litter: Seth Godin’s Unappetizing Arguments

September 5th, 2011 · 2 Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC + Business Lit Taste Tester A friend recently gave me Seth Godin’s book Meatball Sundae, and I found that it lives up to its name: it’s a big mess. I won’t provide a full review of a four-year-old book here, but I have to refer to [...]

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And That Means What? Fun With Figures…

July 24th, 2011 · No Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango + Guy Who Likes to Question the Answers So I’m reading an article in Inc., my favorite zine for advice on entrepreneurial matters, when I found this statement about one company’s social media campaign: “So far, about 7 percent of Step2′s customers have registered on the company’s [...]

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Anatomy of an Undead Idea: The Horror Ghetto

April 21st, 2011 · No Comments · Atomic Tango News, Case Studies, Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC + Part-Time Mad Media Scientist I usually use this space to dissect other people’s projects, so for a change, I decided to eviscerate one of my own. Ladies and gentlemen: introducing the idea that went nowhere, “The Horror Ghetto”…

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Bummer Summer: Why Are Action-Movie Heroes So Glum?

March 30th, 2011 · No Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC It must suck to be powerful. I’m planning what kind of image I should have of myself here on my site. Since I picture myself as an action star (in a Woody Allen way), I researched how Hollywood was depicting its leading studs this summer. What [...]

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Fashion Real: Don’t Ask Don’t Tell, but Sex Sells

December 22nd, 2010 · 1 Comment · Fashion, Media Review

by Raegan Thurlow, Guest Blogger While watching “Brothers & Sisters” the other night, a very disturbing thing happened…

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Get Surreal: If “Inception” Were Really A Dream…

August 1st, 2010 · 2 Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC & Freelance Dreamer So “Inception” is this action-packed, visually stunning film that appears real. Too real. Indeed, although the premise is based on dreams, it isn’t very… well, dreamlike. Who has linear dreams that are essentially action films? Whose dreams appear shot from a third-person perspective [...]

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Business Journal Makeover: Enter the Harvard Obviousness Review

May 15th, 2010 · 4 Comments · Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC & Business Lit Connoisseur Note: The following is meant to be satirical. The author has no affiliation with the Harvard Business Review or any idea what its editors could possibly be thinking. For 88 years, the Harvard Business Review has been the authoritative voice of critical [...]

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Pullin’ a Godin: Behold the Cheeseburger POV

March 14th, 2010 · 3 Comments · How To Tips, Media Review

by Freddy J. Nager, Founder of Atomic Tango LLC + Practicing Metaphor Engineer Looks like it’s over for us marketing strategists. Now I’m not saying that there’s no more need for marketing strategy; if you look at the anemic brands of most banks, airlines and Web 2.0 startups, you’ll see that the need for marketing [...]

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