by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook, unmarking most of the “Top Story” posts (seriously, Zuckerberg, get your algorithm right already). And that’s when it caught my [...]
Tags:advertising·Cat Pods·cats·e-commerce·Fab.com·Facebook·Groupon·marketing·online shopping
by Freddy J. Nager, Professor of Marketing + Founder of Atomic Tango Too many entrepreneurs and CEO’s tell me that they “don’t have money for marketing” or they’re “not ready for marketing yet.” What they’re really saying is that they don’t know what “marketing” means…
by Freddy J. Nager, Founder of Atomic Tango LLC + A Guy Who Loves His Customers Q: What consumer and market research guided the iPad development? Steve Jobs: “None. It isn’t the consumers’ job to know what they want.” – from the New York Times Customer centricity argues that companies should restructure their strategies and [...]
Tags:Apple·BP·brand·corporate restructuring·customer centricity·customer focus·customer service·Dell·fads·hype·marketing·Marketing Tea Party·Marketplace·McDonald's·Neiman Marcus·Ron Shevlin·Steve Jobs·trends·Virgin Atlantic·Walmart
by Freddy J. Nager, Founder of Atomic Tango LLC What do charity organizations and most Web 2.0 companies have in common? None of them make a profit. (Apparently, someone convinced dotcoms that .) But they all still have prices – just not in the traditional sense of numbers on a tag…
Tags:dotcoms·nonprofits·pricing
by Freddy J. Nager, Founder of Atomic Tango LLC & Social Media Consultant For decades, professional procrastinators relied on communal hydration technologies (i.e. water coolers) to support their best practices. Unfortunately, that particular tool maxed out bladder capacities, and even the dullest middle managers quickly learned that employees chatting while holding little paper cups weren’t [...]
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC The hardest part to believe about “Superman” isn’t that a man can fly with no physical means of propulsion. It’s that Lois Lane, a reporter, can’t tell that Superman and Clark Kent are the same guy because of a pair of glasses. (Perhaps [...]
Tags:4C's·4P's·customers·deception·Forrester Research·Lois & Clark·Lois Lane·marketing mix·Red Bull·rhetoric·Superman·Walmart
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Just read an article by Brant Cooper entitled “Is social media worth your marketing dollars?” Most of the advice is fairly standard and could apply just as well to non-social media. But what made me say “hmmm” is Cooper’s definition of market segments: “Market [...]
Tags:Brant Cooper·marketing·segmentation·social media·Steelers·viral marketing
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Of course, you already know that Pringles aren’t really potato chips. One bite told you that. You just ate ‘em because they make good midnight munchies. And they come in that cool tube. But the blogosphere buzzed when parent company Proctor & Gamble publicly [...]
Tags:branding·brands·marketing·Pringles·Proctor & Gamble·Wal-Mart
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
