Atomic Tango

Entries Tagged as 'Manifestos'

Speak Up: If You Don’t Talk About Yourself, They Will

November 19th, 2010 · No Comments · Manifestos

by Freddy J. Nager, Founder of Atomic Tango & Occasional Media Socialite Call it Public Frenemy Number One. Google can be your best friend because it can help other people learn about you. Google can also be your worst enemy because it can help other people learn about you. What’s the difference? It depends on […]

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First Shot in the Clone Wars: Redefining “Professional”

January 11th, 2010 · 4 Comments · Manifestos

by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur… I recently got some fan mail about : “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good […]

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A Side Order of Spaghetti: Why Listening to Customers is Nothing New — or Even Necessary

December 23rd, 2009 · 2 Comments · Manifestos

by Freddy J. Nager, Founder of Atomic Tango and Italian Cuisine Junkie The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening to the customers needs” and “customer service is the […]

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Creativity in B2B Marketing? No way! Rooting for Arnie the Armadillo

October 31st, 2009 · 2 Comments · Case Studies, Manifestos

by Freddy J. Nager, Founder of Atomic Tango LLC & B2B Rabble Rouser It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business […]

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When Quants Attack: Why Mathematical Mayhem is for the Birds

September 8th, 2009 · 1 Comment · Manifestos, Marketing 101

by Freddy J. Nager, Founder of Atomic Tango LLC + No Friend of Formula Marketing “… fear of the unknown and our desire for certainty lead us to throw ourselves into the arms of perceived ‘experts.’ … We trust quantitatively flavored constructs to escort us away from the gloomy reality of unmeasurable uncertainty.” — Pablo […]

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The Authenticity Movement: A Totally Bogus Journey

September 3rd, 2009 · 4 Comments · Manifestos

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC “Sincerity is everything. If you can fake that, you’ve got it made.” — George Burns The movement du jour amongst us liberal marketers is “authenticity.” It’s the impassioned belief that companies should be open and honest about who they are and what they stand […]

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Enough with the Fluff! A Recession is No Time for Management B.S.

August 16th, 2009 · 5 Comments · Manifestos, Media Review

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Pass the paper bag, I’ve got emotion sickness. I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us […]

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Just Break ‘Em: Not So Cool Rules in Marketing and Media

August 10th, 2009 · 2 Comments · Manifestos

by Freddy J. Nager, Founder of Atomic Tango LLC + And Guy Who Questions The Answers For all our talk of freedom, we Americans LOVE rules… Our favorite sport, football, has the most rules of any sport on the planet. America poker players make up new rules with every hand (“threes and hearts are wild except […]

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Black and White and Dead All Over: Can Journalism Survive Free Riders?

August 2nd, 2009 · 3 Comments · Manifestos, Media News

by Freddy J. Nager, Founder of Atomic Tango LLC + Diehard Newspaper Reader It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off. Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning […]

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The Brand is the Result: In Defense of Image-Only Advertising

July 31st, 2009 · No Comments · Manifestos

by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I […]

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