by Freddy J. Nager, Founder of Atomic Tango LLC For all our talk of freedom, we Americans LOVE rules… Our favorite sport, football, has the most rules of any sport on the planet. Poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass [...]
Tags:blogging·conventions·Internet·rules·social media·Twitter·web design·Wired
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off. Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning paper. I [...]
Tags:bloggers·blogging·Fox News·journalism·L.A. Times·Los Angeles Times·media·Michael Arrington·newspapers·NPR·Paul Carr·TechCrunch
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC I couldn’t resist the bait. A direct marketing guy on LinkedIn posed the following question: “Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I [...]
Tags:advertising·Apple·BMW·branding·Coca-Cola·creativity·direct marketing·Pepsi
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination [...]
Tags:business·Facebook·NIN·social networks·Spam·Super Chirp·Trent Reznor·Twitter·Web 2.0
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Just over a year ago, Wired magazine proudly proclaimed that the future would be free, an argument based partially on ad-supported free sites like NYTimes.com. Of course, it was hard to take this manifesto seriously since Wired still charges for their magazine (cover price [...]
Tags:advertising·business·free·Google·Imeem·LinkedIn·marketing·micropayments·New York Times·revenue models·SpiralFrog·Splashcast·subscriptions·TechCrunch·Web 2.0·Wired·YouTube
Word came out that erstwhile Presidential candidate Mitt Romney spent $42.3 million of his own money on his failed campaign. My thought? Cool — it couldn’t have come at a better time, what with the economy looking like something my cat coughed up…
Tags:advertising·Arnold Schwarzenegger·economy·elections·Hillary Clinton·Howard Wolfson·media·Mitt Romney·politics·recession
by Freddy J. Nager, Founder of Atomic Tango LLC While reading an article by one of my marketing idols, Jack Trout, I came across this quote from the “father of business consulting,” Peter Drucker…
Tags:branding·CMO·differentiation·Jack Trout·management·marketing·Peter Drucker
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC “If we don’t get some cool rules pronto, we’ll be bogus, too!” – Sean Penn as Jeff Spicoli, Fast Times at Ridgemont High It was one of those Big Bang moments in pop culture: a single work launches careers and trends while capturing the [...]
Tags:advertising·Atomic Tango·Cool Rules Pronto·Fast Times At Ridgemont High·marketing·Sean Penn·Spicoli·VANS
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
