by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur…
I recently got some fan mail about : “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good professional [...]
Entries Tagged as 'Manifestos'
First Shot in the Clone Wars: Redefining “Professional”
January 11th, 2010 · 3 Comments · Manifestos
Tags:blogging·blogs·business·Huffington Post·politics·professionalism·professionals
A Side Order of Spaghetti: Why Listening to Customers is Nothing New — or Even Necessary
December 23rd, 2009 · 2 Comments · Manifestos
by Freddy J. Nager, Founder of Atomic Tango and Italian Cuisine Junkie
The way social media-philes talk, you’d think that businesses had been ignoring customers for thousands of years. The socmeds ascend their virtual mounts and issue pronouncements like “2010 will be the year of listening to the customers needs” and “customer service is the new [...]
Tags:Big Night·customer service·Peter Drucker·social media·the customer is alwasy right
Creativity in B2B Marketing? No way! Rooting for Arnie the Armadillo
October 31st, 2009 · 2 Comments · Case Studies, Manifestos
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see.
It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers….
Tags:AFLAC·B2B·business-to-business·creativity·GEICO·insurance·marketing·mascots
When Quants Attack: Why Mathematical Mayhem is for the Birds
September 8th, 2009 · 1 Comment · Manifestos
“… fear of the unknown and our desire for certainty lead us to throw ourselves into the arms of perceived ‘experts.’ … We trust quantitatively flavored constructs to escort us away from the gloomy reality of unmeasurable uncertainty.” — Pablo Triana, “Lecturing Birds on Flying”
Tags:academia·Bass Model of Diffusion·finance·marketing·mathematics·Pablo Triana·statistics·Wall Street
The Authenticity Movement: A Totally Bogus Journey
September 3rd, 2009 · 4 Comments · Manifestos
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
“Sincerity is everything. If you can fake that, you’ve got it made.” — George Burns
The movement du jour amongst us liberal marketers is “authenticity.” It’s the impassioned belief that companies should be open and honest about who they are and what they stand for — [...]
Tags:Authenticity·branding·business·business ethics·consumers·John Mackey·Karl Rove·liberalism·marketing·Twitter·Whole Foods
Enough with the Fluff! A Recession is No Time for Management B.S.
August 16th, 2009 · 5 Comments · Manifestos, Media Review
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Pass the paper bag, I’ve got emotion sickness.
I’m perusing Harvard Business Publishing’s website, and a headline snags my eye: “Use the Downtown to Your Advantage“. Hmm, that sounds compelling. What kind of killer advice could the gurus of Harvard Business bestow upon us mere mortals?
What [...]
Tags:business·Harvard Business Publishing·John Baldoni·John Lundgren·leadership·Macy's·management·Matthew Stewart
Just Break 'Em: Not So Cool Rules in Marketing and Media
August 10th, 2009 · 2 Comments · Manifestos
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
For all our talk of freedom, we Americans LOVE rules…
Our favorite sport, football, has the most rules of any sport on the planet.
Poker players make up new rules with every hand (“threes and hearts are wild except for the Queen, which you can pass to [...]
Tags:blogging·conventions·Internet·rules·social media·Twitter·web design·Wired
Black and White and Dead All Over: Can Journalism Survive Free Riders?
August 2nd, 2009 · 3 Comments · Manifestos, Media News
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
It’s tough watching an old friend slowly die. Even tougher knowing that you’re helping to knock him off.
Before you go calling 911, the old friend I’m referring to is my daily newspaper. For decades, I’ve started every day with my morning paper. I score my [...]
Tags:bloggers·blogging·Fox News·journalism·L.A. Times·Los Angeles Times·media·Michael Arrington·newspapers·NPR·Paul Carr·TechCrunch
The Brand is the Result: In Defense of Image-Only Advertising
July 31st, 2009 · No Comments · Manifestos
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
I couldn’t resist the bait.
A direct marketing guy on LinkedIn posed the following question:
“Why don’t most advertising agencies pay as much attention to results as they do to their creative and the awards that they can achieve?… Don’t get me wrong, I believe that branding [...]
Tags:advertising·Apple·BMW·branding·Coca-Cola·creativity·direct marketing·Pepsi
String Up the Velvet Ropes! Why Social Networks Need Barriers
June 8th, 2009 · 2 Comments · Manifestos, Random Observations
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
L.A. contains miles of velvet ropes that pack more protective power than the Great Wall of China. They’re fronted by large scowling men armed with high-caliber clipboards. And they’re assaulted nightly by swarms of wannabes, who are then repelled by blatant acts of discrimination based [...]
Tags:business·Facebook·NIN·social networks·Spam·Super Chirp·Trent Reznor·Twitter·Web 2.0
