by Freddy J. Nager, Founder of Atomic Tango LLC & Social Entrepreneurship Instructor
Some people just don’t get it.
I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who impersonated the [...]
Tags:Adlai Wertman·Arianna Huffington·change·entrepreneurs·finance·Huffpost Impact·James Stancill·marketing·Nau clothing·SBA·social entrepreneurship·social media·University of Southern California·USC
by Freddy J. Nager, Founder of Atomic Tango + Board Member of City Garage Theatre
Whenever I get hungry in a strange city, I hunt out brewery restaurants. My belief: anyone who cares about the taste of beer is going to make pretty good food — or at least a decent burger. And so far, my [...]
Tags:charity·fundraising·microbrewery·non-profit marketing·non-profits·restaurant marketing
by Freddy J. Nager, Founder of Atomic Tango LLC
Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home.
The way I see it, ridiculing Sarah Palin is not [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Twitter Scout and Founder of Atomic Tango LLC
Critical times like these spawn critical questions: How do we provide healthcare to 300 million people? Can conflicts over culture and religion ever be resolved? If wind blows into one of Sarah Palin’s ears will it come out the other?
But the question I regularly [...]
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Handling your own public relations is like serving as your own lawyer in court. Possible? Yes. Advisable? Not so much.
I write this in response to the NY Times article “Which P.R. Firm Do You Use?” by entrepreneur Jennifer Walzer. Walzer describes her success in handling [...]
Tags:business·entrepreneurs·entrepreneurship·marketing·media·PR·public relations·publicity
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango
So let’s trip back to 1876, the year the telephone was invented… Hmmm… something’s missing here… and I’m not talking about Starbucks on every corner…
Oh, I know: there’s no one here calling themselves a “Phone Guru,” “Phone Visionary” or some other phone-y title. There aren’t “Phone-ups” [...]
Tags:business·Facebook·marketing·social media·social networks·Twitter
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
So you finally found that gadget you’ve been dreaming about — you know, the one with the 60″ screen, built-in WiFi, and ability to make a perfect crème brulee at the touch of a button. Better yet, you found it advertised at just the [...]
Tags:business·deals·discounts·marketing·pricing·rebates·strategy
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Maybe it’s the bacon.
Every week, I shoot pool in the same joint. Is it the cheapest pool hall in town? Nah. It’s actually pricey. Is it the service? Not really. The people are friendly, but service isn’t a big factor when renting a pool table. [...]
Tags:Amazon·AOL·Apple·bacon·Bing·business·GoodSearch·Google·House of Billiards·iPod·Karen Dillon·loyalty·marketing·Microsoft·pool·Verizon
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
“War, huh, yeah
What is it good for
Absolutely nothing
Uh-huh
War, huh, yeah
What is it good for
Absolutely nothing
Say it again, y’all…”
– Edwin Starr, “War”
Imagine you’re minding your own business, selling lemonade from your friendly neighborhood stand, when — BAM! — you’re torpedoed by a rival who cuts his [...]
Tags:business·competition·Intel·marketing·pricing·recession·strategy
by Freddy J. Nager, Founder of Atomic Tango LLC & Website Creative Director
Search engine optimization (SEO) is that magical science of making Google and other search engines fall madly in lust with your website. The more your site is optimized, the higher it appears on search rankings. The challenge?
Tags:Google·marketing·search engine optimization·SEO·web design·web development
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
