by Freddy J. Nager, Found of Atomic Tango LLC So let’s say you start an athletic shoe company specializing in tennis — a sport mostly favored by upper-crust Europeans and the country-club set. You cement your brand image by naming your company after a tiny, extremely civilized European country famous for chocolate, watches, skiing, and [...]
Tags:advertising·athletic wear·branding·brands·Hyundai·K-Swiss·Kenny Powers·Los Angeles·marketing·Microsoft·positoning·shoes·sports marketing·viral video·Walmart·YouTube
by Freddy J. Nager, Founder of Atomic Tango LLC + Interracial Relations Insider One reason I don’t assign textbooks to my social media classes is that most are outdated by the time they’re published. Indeed, every time I flip on my computer, it seems like Mark Zuckerberg’s been tooling around with his giant virtual antfarm. [...]
Tags:AFLAC·Alexandra Wallace·Asians·branding·Chrysler·Don Imus·Eminem·ethnicity·Gilbert Gottfried·humor·Jimmy Wong·marketing·music·race·racism·satire·social media·UCLA·viral video·YouTube
by Raegan Thurlow, Guest Blogger Teenagers have a reputation for a lot of LOL but not a whole lot of IQ. But what if it’s all a conspiracy? What if the world of fashion is setting up the youth to take the fall? Fashion Real investigates…
Tags:American Apparel·MTV Skins·Old Navy·Raegan Thurlow·Wet Seal
by Freddy J. Nager, Founder of Atomic Tango LLC & Logo Design Undercharger I had no idea I was leaving so much money on the table. My agency helps clients develop new brand identities, including logos and look-and-feel guidelines. For this I charge a few thousand dollars, depending on a few variables, but never more [...]
Tags:branding·design·higher education·logos·University of Colorado
by Freddy J. Nager, Founder of Atomic Tango LLC + Incorrigible BACN Addict I have few addictions, but I confess to loving me some bacon. I’ve tempered my addiction somewhat by subbing in turkey bacon, but that’s like seeking a buzz off light beer. It’s possible but hardly as satisfying. Same thing goes for most [...]
Tags:bacn·email·marketing·newsletters·Spam
by Freddy J. Nager, Founder of Atomic Tango LLC + No Fan of Captain Ahab How do you go from being one of the hottest restaurants in town to being completely out of business in just weeks? Simply follow the example of The Hump, a trendy sushi bar in Santa Monica, CA, that shut down [...]
Tags:4C's·community·corporate social responsibility·ethics·restaurant business·Santa Monica·stakeholders analysis·The Hump·whale sushi
by Freddy J. Nager, Founder of Atomic Tango + Board Member of City Garage Theatre Whenever I get hungry in a strange city, I hunt out brewery restaurants. My belief: anyone who cares about the taste of beer is going to make pretty good food — or at least a decent burger. And so far, [...]
Tags:charity·fundraising·microbrewery·non-profit marketing·non-profits·restaurant marketing
by Freddy J. Nager, Founder of Atomic Tango & Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media [...]
Tags:advertising·arts·Coca-Cola·community·education·LAUSD·marketing·music·Pepsi·Pepsi Refresh Project·social media·Super Bowl
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
