by Freddy J. Nager, Founder of Atomic Tango LLC + Incorrigible BACN Addict I have few addictions, but I confess to loving me some bacon. I’ve tempered my addiction somewhat by subbing in turkey bacon, but that’s like seeking a buzz off light beer. It’s possible but hardly as satisfying. Same thing goes for most [...]
Tags:bacn·email·marketing·newsletters·Spam
by Freddy J. Nager, Founder of Atomic Tango LLC + No Fan of Captain Ahab How do you go from being one of the hottest restaurants in town to being completely out of business in just weeks? Simply follow the example of The Hump, a trendy sushi bar in Santa Monica, CA, that shut down [...]
Tags:4C's·community·corporate social responsibility·ethics·restaurant business·Santa Monica·stakeholders analysis·The Hump·whale sushi
by Freddy J. Nager, Founder of Atomic Tango + Board Member of City Garage Theatre Whenever I get hungry in a strange city, I hunt out brewery restaurants. My belief: anyone who cares about the taste of beer is going to make pretty good food — or at least a decent burger. And so far, [...]
Tags:charity·fundraising·microbrewery·non-profit marketing·non-profits·restaurant marketing
by Freddy J. Nager, Founder of Atomic Tango LLC and Hardcore Caffeinated Beverage Addict So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social [...]
Tags:advertising·arts·Coca-Cola·community·education·LAUSD·marketing·music·Pepsi·Pepsi Refresh Project·social media·Super Bowl
by Freddy J. Nager, Founder of Atomic Tango LLC Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home. The way I see it, ridiculing Sarah Palin is [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…
Tags:anticipointment·buzz·college market·Eventful.com·Hollywood·horror·marketing·movies·Paramount Pictures·Paranormal Activity·Wired
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see. It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers….
Tags:AFLAC·B2B·business-to-business·creativity·GEICO·insurance·marketing·mascots
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that [...]
by Freddy J. Nager, Professor of Marketing & Founder of Atomic Tango LLC Sometimes you look at a chart and it seems that everything is clear as day. Then you look closer and that “day” turns out to be a foggy afternoon at San Francisco Airport with everything completely grounded. For example, check out this [...]
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder & Fusion Director of the L.A.-based creative strategy agency Atomic Tango, and marketing instructor at UCLA Extension, the University of Wales, and Antioch University L.A.
