by Freddy J. Nager, Founder of Atomic Tango LLC + Occasional Tool User WalMart threw a wrench into the system…
Entries Tagged as 'Case Studies'
Ad Nauseam: The MySpacification of Facebook (Continued)
April 20th, 2012 · 4 Comments · Case Studies
by Freddy J. Nager, Founder of Atomic Tango LLC + Former Facebook Advertiser , I talked about the aesthetic MySpacification of Facebook: how the popular social network’s design went from clean to pure cornea gumbo. Now let’s talk advertising on Facebook. I used to buy Facebook ads because I was enamored by the targeting capabilities. [...]
Tags:advertising·AOL·Facebook·MySpace·online marketing·social media·Web 2.0
MySpace, Part Deux (And Yes, I’m Talking About Facebook)
April 20th, 2012 · 1 Comment · Case Studies
by Freddy J. Nager, Founder of Atomic Tango LLC + former AOL-user turned MySpace-user turned Facebook-user turned Next-Please!-user [Thanks to Jon Burk, Marketing Brand Manager at JBM Los Angeles, for inspiring this rant.] There’s a great term in the book Jargon Watch, a small dictionary published by Wired magazine back in the Pleistocene Era (circa [...]
iTwin’s Facebook Marketing: Tell Me Who You Are Before Asking Me To Like You
April 10th, 2012 · 2 Comments · Case Studies
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Actually Reads the Ads I confess: I clicked an ad on Facebook today. Really. Now, you know that Facebook ad clickthrough rates are so dismal (about 1 out of every 2000 views), that even Facebook execs are talking more about “branding” and “awareness.” [...]
Mars Needs Better Movie Titles: John Carter’s Killer Handicap
March 8th, 2012 · 6 Comments · Case Studies, Media News
by Freddy J. Nager, Founder of Atomic Tango LLC + Lifelong Fan of the Warlord of Mars Forget the 10-foot-tall 6-limbed marauding Martians – the biggest challenge facing John Carter is his name. Or more exactly, the fact that Disney used his name as the title to his movie. Creating the second-worst sci-fi movie title [...]
Tags:Disney·focus groups·Hollywood·John Carter·marketing·naming·Pixar
Facts About Friction: How To Blow An E-Commerce Opportunity
October 24th, 2011 · 3 Comments · Case Studies, Marketing 101
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Buys Too Much Stuff for His Cats They had me at “meow.” They lost me at “sign up.” I was flipping through Facebook, unmarking most of the “Top Story” posts (seriously, Zuckerberg, get your algorithm right already). And that’s when it caught my [...]
Tags:advertising·Cat Pods·cats·e-commerce·Fab.com·Facebook·Groupon·marketing·online shopping
A Heavy Price to Pay: The Netflix Debacle
September 20th, 2011 · 1 Comment · Case Studies
by Freddy J. Nager, Founder of Atomic Tango + Netflix Qwikster Netflix Customer You’ll find lots of articles and editorials skewering Netflix and its CEO Reed Hastings today, including this one in the L.A. Times, “Once High-Flying Netflix Is Now Stumbling,” which describes all the following events of the past few weeks: Netflix’s 60% price [...]
Tags:Amazon·AOL·branding·Netflix·pricing strategy·Qwikster·Reed Hastings
Not Mad Enough: Banana Republic’s Mad Men Miss
August 13th, 2011 · 7 Comments · Case Studies, Fashion
by Freddy J. Nager, Founder of Atomic Tango + Mad Men Fanatic Don Draper would not be pleased. Don’t get me wrong — basing a fashion line on the TV series Mad Men is brilliant (albeit, about three years overdue). Since I dig the show and midcentury-modern design, I particularly looked forward to this Mad [...]
Tags:Adam Morgan·Banana Republic·Century City·Eating the Big Fish·event marketing·fashion·Jamie Bryant·Lion's Gate·Mad Men·television·The Fashion File·The Gap
The Long Tail in Effect: A Marketplace Radio Moment
July 26th, 2011 · No Comments · Case Studies
by Freddy J. Nager, Founder of Atomic Tango In 2008, I blogged about , which I had encountered at a Vegas convention. Three years later, that article continues to do its deed, turning up Wednesday when reporter Jeff Horwich of public radio’s Marketplace went searching…
Tags:American Public Media·blogging·Chris Anderson·Jeff Horwich·Long Tail·Marketplace·multimedia·Shane Clester·Skullcandy·Smarter Comics
