by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover
So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…
Entries Tagged as 'Case Studies'
Pour It On: Putting the “Fun” in Charity Fundraising
January 3rd, 2010 · No Comments · Case Studies, How To Tips
by Freddy J. Nager, Founder of Atomic Tango + Board Member of City Garage Theatre
Whenever I get hungry in a strange city, I hunt out brewery restaurants. My belief: anyone who cares about the taste of beer is going to make pretty good food — or at least a decent burger. And so far, my [...]
Tags:charity·fundraising·microbrewery·non-profit marketing·non-profits·restaurant marketing
Caffeinated Sugar Water Makeover: Pepsi Ditches Super Bowl For… Healing?
December 24th, 2009 · No Comments · Case Studies
by Freddy J. Nager, Founder of Atomic Tango LLC and Hardcore Caffeinated Beverage Addict
So Pepsi is skipping the Super Bowl, ending a 23-year run of entertaining ads. Contrary to what the social media cultists would like to believe, Pepsi is not doing so because it prefers social media. (As much as I use social media [...]
Tags:advertising·arts·Coca-Cola·community·education·LAUSD·marketing·music·Pepsi·Pepsi Refresh Project·social media·Super Bowl
Chiseling: The Dark Art of Repositioning Your Competition
December 3rd, 2009 · No Comments · Case Studies, How To Tips
by Freddy J. Nager, Founder of Atomic Tango LLC
Warning: The following blog post contains full frontal liberal snarking and might not be appropriate for all audiences. If you’re a Republican with a thin skin, please escape now to somewhere you might feel more at home.
The way I see it, ridiculing Sarah Palin is not [...]
Tags:Al Gore·Apple·branding·Coca-Cola·ethics·John Kerry·Karl Rove·marketing·Microsoft·Pepsi·politics·positioning·publicity·Sarah Palin·social media·Swift Boaters·Walmart
Things That Go Bump in the Market: “Paranormal Activity” and the Perils of Anticipointment
November 17th, 2009 · 4 Comments · Case Studies, Media Review
by Freddy J. Nager, Founder of Atomic Tango LLC and Marketing Demonologist
It was brilliant. Not the film, but the marketing campaign that turned a $15,000 amateur horror flick into a $100 million box office smash. The problem? Serious anticipointment…
Tags:anticipointment·buzz·college market·Eventful.com·Hollywood·horror·marketing·movies·Paramount Pictures·Paranormal Activity·Wired
Creativity in B2B Marketing? No way! Rooting for Arnie the Armadillo
October 31st, 2009 · 2 Comments · Case Studies, Manifestos
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
It’s violent. It’s funny. It’s different from anything you’ve ever seen in business insurance advertising — or imagined you’d ever see.
It’s Arnie the Armadillo, the new mascot of Britain’s Kingsbridge Professional Solutions (KPSol). And it’s creating quite a stir among business-to-business marketers….
Tags:AFLAC·B2B·business-to-business·creativity·GEICO·insurance·marketing·mascots
Hypocritical Mass: The Big Lie About Twitter
October 27th, 2009 · 20 Comments · Case Studies
by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC
The belief that Twitter is more than just another communications platform continues to spread, kind of like swine flu for media geeks. And like the flu, it’s plunging victims into feverish hallucinations: “Twitter saved the Iranian protestors!” they cry, neglecting the fact that it, [...]
Showing But Not Telling: Why Charts Don’t Always Present The Complete Picture
October 15th, 2009 · 5 Comments · Case Studies
by Freddy J. Nager, Professor of Marketing & Founder of Atomic Tango LLC
Sometimes you look at a chart and it seems that everything is clear as day. Then you look closer and that “day” turns out to be a foggy afternoon at San Francisco Airport with everything completely grounded.
For example, check out this chart of [...]
Prepare for Takeoff. Again. And Again. And Again… JetBlue Offers "All You Can Jet"
August 13th, 2009 · 1 Comment · Case Studies
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
Suddenly, millions of Americans are making lists of where they would like to go. Others are wishing they hadn’t wasted all their vacation days during the summer. College football fans are checking their team schedules and packing extra jerseys. And Gov. Mark Sanford can park [...]
United States of Generica: Pizza Hut Becomes "The Hut"
June 29th, 2009 · 1 Comment · Case Studies
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC
What’s wrong with pizza? I love pizza! Yet fast food giant Pizza Hut is dropping the word “pizza” from some of its store names and packaging. While still officially called Pizza Hut, the chain will refer to itself as “The Hut” to reportedly make it [...]
Tags:fast food·marketing·naming·Pizza Hut·retail·Spaceballs·Starbucks·teenagers·The Hut·Yum Brands
