by Freddy J. Nager, Founder of Atomic Tango LLC + Resolutionary Thinker I felt a great disturbance in the working force, as if millions of marketing voices cried out in terror over what their new year’s resolutions should be. After all, none of us is really gonna lose that weight or write that novel, so [...]
Tags:2012·advertising·marketing·new year's resolutions·rules·social media
by Freddy J. Nager, Founder of Atomic Tango LLC + Guy Who Likes to Talk Social media isn’t “free.” As I tell my students and clients, there are several costs involved: The cost of hiring someone to do it for you. The value of your time if you do it yourself. The opportunity costs — [...]
by Freddy J. Nager, Founder of Atomic Tango LLC & Managing Editor of The Antidote First, we had to do something with all this talent.
Tags:academic journals·academic publishing·Antioch University·blogging·blogs·education marketing·higher education
by Freddy J. Nager, Founder of Atomic Tango LLC + former Record Industry Adman Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW. What used to be just a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia [...]
Tags:advertising·MCA Records·music industry·South-by-Southwest·SXSW
by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere Full Disclosure: The following post is about one of my clients at Atomic Tango… Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but [...]
Tags:Apple·integrated marketing·interactive movies·iPhone App·SilkTricky·video games
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Somebody my size with my athletic ability doesn’t play for the Pittsburgh Steelers. Picture an over-caffeinated chicken on a greased trampoline. It’s just not in my genetic cards. So I did the next best thing: I wrote a bad-ass essay about the team. Actually [...]
Tags:Behind The Steel Curtain·blogging·Howard Fineman·Inside Schwartz·journalism·Michael Bean·Sports Night·sports writing·Steelers
Tags:Atomic Tango·New Year
by Freddy J. Nager, Founder & Fusion Director, Atomic Tango LLC Ever watch a horror film and yell at the characters, “What the hell are you doing?!” Well, smarty, now you can put yourself in the characters’ bloody shoes with the online zombie flick The Outbreak…
Tags:film·horror·horror movies·interactive movies·movie·viral video·zombie movies·zombies
Ever laugh at career retrospectives by people who are still getting started — or who never really got off the ground? I mean, really, how can the band The Goo Goo Dolls be upon their second volume of greatest hits already? I didn’t even know they ever had more than one hit. Well, I’m about [...]
Tags:blogging
"Common sense is the little man in a gray suit who never makes a mistake at addition, but it's always someone else's money he's adding up."
- Raymond Chandler
Let's hear it for uncommon sense: that inner itch that inspires you to stray from the herd, ditch the training wheels and leap into the fast lane. As we all know, it's the risk takers who get their faces on the cover of Wired magazine and their words on National Public Radio. No one ever remembers who won "honorable mention"...
Cool Rules Pronto celebrates uncommon sense in marketing and media. It's written by Freddy J. Nager, the Founder of the L.A.-based creative strategy agency Atomic Tango LLC, and marketing instructor at UCLA Extension and Robert Kennedy College of Zurich, Switzerland.
