CASES: CAMPAIGNS + CREATIONS
What’s Atomic Tango working on? Here’s a peek. Client confidentiality keeps us from exposing everything – we respect the words “top secret” – but this will give you an idea…
Client: “The Outbreak” interactive online zombie film by SilkTricky Productions (Portland, OR).
Mission: Generate a media buzz and traffic to “The Outbreak” website on a very limited marketing budget.
Solution: Atomic Tango crafts an online PR strategy targeting bloggers and corporate media. We write a press release that’s distributed through online newswires, and we contact key bloggers covering videos and horror. In addition, a trailer is posted on YouTube and MySpace.
Results: The buzz is big. “The Outbreak” receives coverage from hundreds of bloggers and news outlets, including The Guardian (UK), Rocketboom, Bloody-Disgusting.com, Kevin Nalts’ “Will Video For Food,” and FWA’s “Site of the Day.” Much of the press release is quoted verbatim (a rarity for press releases). In terms of traffic, in its first two days, “The Outbreak” website scores over 3,000 views en route to nearly a million total after eight months. In addition, SilkTricky scores several meetings in Hollywood and lands representation with major talent agency William Morris. Notes SilkTricky co-founder Lynn Lund, “I can always count on Atomic Tango to understand my audience and come up with the best solutions to reach them. This is such an important asset since the online audience is constantly evolving.”
Postscript: Atomic Tango continues to work with SilkTricky on various projects. In addition to marketing, we help with the screenwriting. Stay tuned for more…
***
Client: Web 2.0 startup Wannakey A/S (Denmark). The company’s application enables content producers to sell their work through their own websites.
Mission: Develop new identity (including name) and market segmentation strategy.
Solution: Atomic Tango renames the company RedAntenna and creates the ant mascot. We then craft a strategy targeting the music industry, and create media for RedAntenna, from social media profiles to an online video series. (See our video teaser below.)
Results: Focusing on the Danish market, RedAntenna lands a deal with a major Scandinavian music distributor. Writes RedAntenna CEO Anders L. Hjorth, ““Freddy Nager has been pivotal in the development of RedAntenna’s name, brand, positioning and launch strategy. We have benefited greatly from his deep media industry knowledge and his experience marketing startup companies. A GREAT writer and a fountain of creative and insightful ideas. I give my highest recommendation to Freddy Nager and Atomic Tango.”
***
Client: Atomic Tango self-promotion, “The Worldwide Scoop” (undisclosed locations).
Mission: Promote Atomic Tango’s video and website production capabilities – and have a little fun with new media.
Solution: Create a faux news show integrating videos and a blog. The videos are also posted on YouTube and other social media sites.
Results: Directed by Dane Boedigheimer, and starring talented character actors Cynthia Mance and Jed Rowen, “The Worldwide Scoop” lands two video clients for Atomic Tango. And despite a complete lack of paid promotion, the videos score over 25,000 combined views on YouTube.
***
Client: Taipei Personality fashion-accessories line (San Francisco, CA).
Mission: Name the company.
Solution: Since the company has roots in Taiwan and is targeting young creative professionals, Atomic Tango creates a pun on “Type A Personality.” We also help the company find a logo designer.
Results: Taipei Personality’s new brand receives overwhelmingly positive reviews from customers.
***
Client: AboveTheLine.TV community for music video directors (Universal City, CA).
Mission: This online community for music video directors has asked Atomic Tango to take them to the next level.
Solution & Results: Coming right up…