CASES: CAMPAIGNS + CREATIONS
What’s Atomic Tango working on? Here’s a peek. Client confidentiality keeps us from exposing everything – we respect the words “top secret” – but this will give you an idea…
Client: “The Outbreak” interactive zombie film by SilkTricky Productions (Portland, OR).
Mission: Generate a buzz and traffic to “The Outbreak” site on a very limited budget.
Solution: Online PR. We write a press release that’s distributed through newswires, and contact key bloggers covering videos and horror. In addition, a trailer is posted on YouTube.
Results: “The Outbreak” receives coverage from hundreds of bloggers and news outlets, including The Guardian (UK), Rocketboom, Bloody-Disgusting.com, Kevin Nalt and FWA’s “Site of the Day.” In its first two days, “The Outbreak” scores 3,000+ views en route to a million after eight months. In addition, SilkTricky lands several meetings in Hollywood and representation with major talent agency William Morris. Co-founder Lynn Lund writes, “I can always count on Atomic Tango to understand my audience and come up with the best solutions to reach them. This is such an important asset since the online audience is constantly evolving.” Atomic Tango continues to work with SilkTricky on various projects. Stay tuned for more…
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Client: Beller Nutritional Institute (Beverly Hills).
Mission: Advise founder Rachel S. Beller, RD, MS, on developing her book, structuring partnership deals, and leveraging various media to promote her oncological nutrition practice.
Solution & Results: Just getting started — stay tuned.
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Client: SunGreen Systems solar power solutions (Irwindale, CA).
Mission: Enhance SEO and content strategy for SunGreen’s site, and advise on marketing efforts.
Solution & Results: Just getting started — stay tuned.
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Client: Web 2.0 startup Wannakey A/S (Denmark). The company’s application enables content producers to sell their work through their own websites.
Mission: Develop new name, identity and market segmentation strategy.
Solution: Atomic Tango renames the company RedAntenna and creates the ant mascot. We then craft a strategy targeting the music industry, and create RedAntenna social media. (See our video teaser below.)
Results: Focusing on the Danish market, RedAntenna lands a deal with a major Scandinavian music distributor. Writes RedAntenna’s Anders L. Hjorth, “Freddy Nager has been pivotal in the development of RedAntenna’s name, brand, positioning and launch strategy. We have benefited greatly from his deep media industry knowledge and his experience marketing startup companies. A GREAT writer and a fountain of creative and insightful ideas. I give my highest recommendation to Freddy Nager and Atomic Tango.”
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Client: Taipei Personality fashion-accessories line (San Francisco, CA).
Mission: Name the company.
Solution: Since the company has roots in Taiwan and targets creative professionals, Atomic Tango creates a pun on “Type A Personality.”
Results: Taipei Personality’s new brand receives overwhelmingly positive reviews from customers.
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Client: AboveTheLine.TV community for music video directors (Universal City, CA).
Mission: This online community for music video directors has asked Atomic Tango to take them to the next level.
Solution & Results: Just geting started — stay tuned…
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Client: Atomic Tango self-promo, “The Worldwide Scoop” (undisclosed locations).
Mission: Promote Atomic Tango’s video and website production – and have a little fun.
Solution: Create a faux news show integrating videos and a blog. The videos are also posted on YouTube and other social media sites.
Results: Directed by Dane Boedigheimer and starring talented character actors Cynthia Mance and Jed Rowen, “The Worldwide Scoop” lands two clients for Atomic Tango. And despite a complete lack of promotion, the videos score over 25,000 combined views on YouTube.