Atomic Tango

A Walk Down Memory 6th Street: My Vintage SXSW Ad

March 8th, 2010 · Atomic Tango News, Random Observations

by Freddy J. Nager, Founder of Atomic Tango LLC + former Record Industry Adman

Funny to see all the young ones chattin’ away on the Twitter ’bout this year’s South-by-Southwest festival, aka SXSW.

What used to be just a good ol’ fashioned music fest in the unvarnished heart of Austin is now this slicked-up multimedia shindig known as much — or even more — for its interactive media than its music. Seems to me that the latte-sippers are now outnumbering the Shiner Bock drinkers. The times they sure have a’changed… [Read more →]

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Not Clear On The Concept: Dell’s “Green” Ink

March 7th, 2010 · Random Observations

by Freddy J. Nager, Founder of Atomic Tango LLC & Ink-Devouring Eco Junkie

I have a love-hate relationship with my Canon MP500 printer. Love because it prints out professional looking photos. Hate because its insatiable thirst for ink is robbing me dry, like NYPD cops in a perfume warehouse. [Read more →]

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“Bank Run”: It’s an iPhone App. It’s an Interactive Movie. It’s All the Above.

February 27th, 2010 · Atomic Tango News, Media Review

by Freddy J. Nager, Founder of Atomic Tango & “Bank Run” Consigliere

Full Disclosure: The following post is about one of my clients at Atomic Tango…

Bank Run site - home of the iPhone App and Interactive Movie

Imagine waking up and finding yourself strapped to a chair. Standing over you is a strange man swinging a large golf club. He keeps asking you menacing questions, but you have no idea what he’s talking about. Frustrated by your lack of answers, he decides to take a massive swing at a spot right between your eyes… How do you escape?

Well, there’s an App for that… [Read more →]

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Doing Good isn’t Good Enough: Cold Reality for Social Entrepreneurs

February 21st, 2010 · How To Tips, Random Observations

by Freddy J. Nager, Founder of Atomic Tango LLC & Social Entrepreneurship Instructor

Heart? Who needs a heart? I've got a great bottom line...

Some people just don’t get it.

I’m not talking about the willfully ignorant knuckle-draggers on the Texas State Board of Education. (They’re so beyond not getting it, they’ve gone full primordial.) I’m talking about the highly educated, wealth exuding finance execs who impersonated the Tin Man at a recent conference I attended… [Read more →]

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Marketing Mix-Up: Being Treated Like Lois Lane

February 16th, 2010 · Marketing 101

by Freddy J. Nager, Founder & Fusion Director of Atomic Tango LLC

Lois & Clark

What's even harder to believe is that this show is already 17 years old.

The hardest part about “Superman” to believe isn’t that a man can fly with no physical means of propulsion. It’s that Lois Lane, a reporter, can’t tell that Superman and Clark Kent are the same guy because of a pair of glasses. (Perhaps she needed a pair of her own.)

Lois’ lack of, um, vision is captured in an episode of the TV series “Lois & Clark,” wherein the time traveler Tempus gives her the low-down… [Read more →]

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Relationship? Relationship?! Sorry, Corporations, Consumers Just Aren’t That Into You

February 11th, 2010 · Random Observations

by Freddy J. Nager, Founder of Atomic Tango LLC and Capitalist Relationship Counselor

"You're totally cute and all, but I still won't fan you on Facebook."

Dear John Corporation:

Let me begin by saying that our times together have been good for me. I mean it! I definitely see the value in being with you… to a certain extent. So what I’m about to say might seem cold and heartless, but please don’t take it the wrong way. I think you’re great! I really do, otherwise we would never have gotten together in the first place. But the truth is — well, how can I say this any other way but… [Read more →]

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Seek and Ye Shall Find: SEO Pro Jerram Betts Joins Atomic Tango

February 8th, 2010 · Atomic Tango News

by Freddy J. Nager, Founder of Atomic Tango and Chief Talent Scout

Our clients will be easier to find than ever, ’cause Atomic Tango now has an SEO pro in the house.

Atomic Tango SEO Strategist Jerram Betts

Yea, though he walks through the Valley o' Death (about 290 miles northeast of L.A.), the Search Strategist always finds matters of interest...

Search Strategist Jerram Betts joins us from Shopzilla Inc., where he was Director of Search Engine Optimization for both Shopzilla.com and Bizrate.com. Unlike the SEO hacks who simply stuff websites with keywords, Jerram integrates site optimization, blogging, social networking and bookmarking into comprehensive campaigns.

And that integrated marketing communications (IMC) is what Atomic Tango is all about. [Read more →]

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First Shot in the Clone Wars: Redefining “Professional”

January 11th, 2010 · Manifestos

by Freddy J. Nager, Founder of Atomic Tango LLC & Professional Provocateur…

clones

Professionals? More like the bland leading the bland.

I recently got some fan mail about my post on resume writing: “I was liking your article, as I have others that I’ve read… However, I soon found the in-your-face political opinion rude and quite unprofessional to say the least. I just wanted to read a good professional article not something that would make the Huffington Post.”

Hmmm. How to respond?

[Read more →]

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Sushi Fail: Ad Placement Gone Wrong

January 5th, 2010 · Case Studies

by Freddy J. Nager, Founder of Atomic Tango LLC & Japanese Food Lover

So you manage a small chain of sushi restaurants, and business is not exactly stellar, so you decide to run one of those coupons that winds up in people’s mailboxes en route to the recycling bin. And that’s when this happens…

Sushi Mac coupon

click to enlarge

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Pour It On: Putting the “Fun” in Charity Fundraising

January 3rd, 2010 · Case Studies, How To Tips

by Freddy J. Nager, Founder of Atomic Tango + Board Member of City Garage Theatre

Whenever I get hungry in a strange city, I hunt out brewery restaurants. My belief: anyone who cares about the taste of beer is going to make pretty good food — or at least a decent burger. And so far, my belief has not failed me.

Throughout Oregon, I dug on the McMenamin’s chain. In Austin, I enjoyed Opal Divine’s. And close to home, my favorite joint is the Library Alehouse in Santa Monica. Although the Library Alehouse doesn’t brew their own beer, they do carry dozens of artisan brews, from imported Belgian lambics to my fave, Arrogant Bastard of Escondico. Their burgers are wholly unpretentious (hold the blue cheese and arugula) and consist of primo quality beef. And their Grilled Chipotle Shrimp Salad makes me grateful for every single tastebud.

Now take note, all ye who work for non-profit organizations: Library Alehouse also regularly hosts charity fundraisers. During these public events, they donate 15% of their day’s revenues to a local charity, such as the L.A. County Bicycle Coalition and the Santa Monica Museum of Art. Why doesn’t the charity just ask people to donate 100% of the money and skip all the wining and dining? Because like a good microbrew, there’s much more to such an event than meets the eye…

[Read more →]

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