Atomic Tango

Identity Theft + Apathy = All the Reason You Need to Avoid Twitter

May 30th, 2013 · 17 Comments · Atomic Tango News, Case Studies

by Freddy J. Nager, the ONE and ONLY, of Atomic Tango LLC

So there’s a department at Twitter called Twitter Trust & Safety. For that alone, they should be sued for false advertising, since Twitter can no longer be trusted to protect the safety of your ideas and identity.

I’ve been on Twitter for several years now in the form of my company profile, @AtomicTango. Here’s what my actual profile looks like:

Atomic Tango Twitter profile

The real deal: my actual bona fide Twitter profile.

Then something recently happened that made me wish I had never started a Twitter account in the first place…

I was doing a routine search on Twitter for my agency name. Most of the time the findings consist of people retweeting me or sharing one of my blogposts. I then take the opportunity to thank them. But this time the search turned up several other Twitter profiles also called Atomic Tango. Now there’s a French punk band called Atomic Tango and a YouTube video called Atomic Tango, but these Twitter profiles had nothing to do with them. Instead, they had everything to do with me: although the accounts went by slightly different handles — @AtomicTango6 and @atomic_tango — they both featured my company bio, complete with my personal name. Here’s what they look like:

Fake Atomic Tango profile

Fake Atomic Tango profile.

Another fake Atomic Tango profile

Another fake Atomic Tango profile.

Both are spammer accounts. They’re borrowing my identity to create trust and credibility, and are tweeting mostly nonsense for the time being. Eventually, though, once they get enough followers, they’ll use those accounts to follow and retweet on the behalf of losers who pay other people to follow and retweet them. It won’t be long before these accounts use my name to shill cheap Viagra or worse.

So I filed a complaint with Twitter. And let me tell you, filling out your taxes is easier. You have to fill out a form and fax (yes, fax – how negative-2.0 of Twitter) a copy of your drivers license to them.

A week later Twitter responded, but not with what I expected. Instead of telling me that the impersonators had been removed, they decided to do NOTHING:

ikejanes, May 30 01:46 pm (PDT):

Hello,

Based on the information you provided in your report and our investigation of the account, we have been unable to determine that the account you reported is in violation of our Impersonation Policy (https://support.twitter.com/articles/18366).

If there is information on the account that shows a clear intent to assume your real identity, please reply to this email with a detailed description of the information. This could include @replies, links to reproduced content, or other Tweets. This help page explains how to find a Tweet’s status link:

https://support.twitter.com/articles/80586

Accounts with similar appearances (such as similar background or avatar images), or accounts with similar usernames, are not automatically in violation of our Impersonation Policy.

Thanks,
ikejanes
Twitter Trust & Safety

So, ikejanes, whatever you are (I’m guessing an auto-reply bot), what part of “THEY’RE USING MY NAME AND MY BIO” did you not understand? I had even included screengrabs of those offenders that showed that they weren’t just similar accounts, they’re nearly identical to mine!

In the meantime, yet another impersonator has appeared, @22Petejs, using my company name, my company logo, my personal name, and my personal photo:

Yet another fake Atomic Tango profile

Yet another fake Atomic Tango profile.

I guess I should be flattered that my tiny Twitter profile is warranting so much I.D. theft attention, but I’m not exactly smiling. I’m also guessing all three fake profiles are the work of one spammer, who will continue to replicate them until he’s stopped. But he’ll never stop, because Twitter won’t do a thing. Twitter is a con artist’s dream network.

A friend of mine told me that his company is taking legal action against Twitter for not dealing with imposters. So I’m thinking I might have to do so, too.

As someone who teaches Twitter, I’m also wondering why Twitter won’t do more to protect their users. I can only surmise that they don’t want to remove fake and abandoned accounts, because that would make Twitter a fraction of what it is now. And that’s not what their founders want to tell gullible advertisers and gullible IPO investors.

So I’ll just state it here: Twitter hosts millions of spam and dead accounts, and will do nothing about them, even when they’re hurting legitimate users.

You can see for yourself: pick a celebrity or a major corporation. Search for them on Twitter and dozens of imposter profiles will come up. You can usually tell they’re imposters by the quantity and quality of the people they’re “following”: real celebrities don’t usually follow thousands of strangers, while having only a few followers. To remedy this, Twitter created “verified accounts” for celebrities and corporations, but they won’t remove the imposters. At least, not until after the IPO and advertising deals are signed.

So in the meantime, the rest of us just have to take it. No use cancelling my Twitter account now — that will just cede my identity to the imposters.

It will, however, make my teaching of Twitter in classrooms and boardrooms very, very different.

UPDATE 6/4/13: After receiving an angry letter from me, Twitter removed just 1 of the 3 fraudulent accounts I complained about. When I asked about the remaining 2, they told me that I had to fax them my drivers license, which they already have on file! What complete incompetence. If Twitter were a government agency, people would be screaming for privatization. But no, this is a for-profit company in action. Or should I say inaction?

UPDATE 6/11/13: Mission accomplished. After weeks of my sending emails and faxes, posting angry tweets and this blogpost, Twitter FINALLY removed the last remaining impostors. This time the person helping me was an “edwardmayfair” (the useless “ikejanes” has left the building). I will keep the scan of my drivers license handy, though, because identity theft on Twitter is rampant, and it will likely happen again.

UPDATE 7/24/13: No surprise – Twitter also borrowed some user identities without their knowledge.

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17 Comments so far ↓

  • Frank Buddenbrock

    Freddy-

    I enjoy your point of view.
    Sorry to hear about your identity dilemma.

    I look forward to your next post.

  • Hayley

    “ikejanes” does not appear to be a qualified or professional Twitter employee and “ikejanes” is a liability to Twitter’s Trust and Safety Department.

    I wonder if you’d get different results if you resubmitted your letter and got a response from someone else?

    What an annoying and frustrating predicament!

    • Atomic Tango

      Hayley, I’ll give it a shot. But like most social networks, Twitter itself isn’t social. Getting any kind of service, or even a contact person, is near impossible.

  • Alan Polonsky

    Five years ago I was briefly impersonated on Twitter. My impersonator used my full name as his handle (@alanpolonsky) and my photo as his avatar. After submitting a webform complaint and getting no response of any kind, I had my attorney write Twitter a letter reminding them of their obligations under their own terms of use. The impersonation account was quickly shut down after that, but still we received no reply. Good luck.

  • Chikashi Miyamoto

    Oops, I just signed up at Twitter… without having a real reason. It does sound like you need a lawyer to shoot off a letter. I hope you get it sorted out soon. A bit off tangent, but do you think that there is a limit to how well a free service can be run? We seem to get a lot of things for free these days, but the expectations remain as high as those for paid services in many cases. Of course, if one makes a promise, then one needs to deliver, whether one is being paid or not, which is where Twitter clearly failed on this occasion.

    • Atomic Tango

      Fair question. I don’t think we should expect perfection or complete customer-centricity from a free service. But we should expect safety and security.

  • Lea Jovanovic

    I’m appalled that they did nothing. Sorry this happened to you. Let us know how it turns out!

  • Atomic Tango

    Mission accomplished. See Update above.

  • Hayley

    Congratulations, you did it! It’s a nuisance but perseverance often pays off.

    • Atomic Tango

      Thanks, Hayley. It shouldn’t have been this much work!

      • Hayley

        It shouldn’t have been that much work but I’ve seen a lot worse. For example, I’m still dealing with AT&T billing issues that were supposed to have been resolved on March 5th – and dealing with them to the tune of many hours each month. There’s a lot of incompetence out there.

        • Atomic Tango

          The telecom companies are the worst. Every dealing that I have with Verizon results in some kind of error on their part. I’m serious: every single dealing. Unfortunately, AT&T and Verizon have an oligarchy, so we suffer from high prices and terrible service.

  • Verified Brand Pages on social networks: a global overview | Digital in the round

    [...] Twitter has been among the first platforms to introduce a verification system for brad pages, as we can read on this Mashable post, dated back to the Stone Age: June 2009. Despite this, it’s still hard to fully protect the identity on the popular microblog – you can have a good read about this on this AtomicTango post. [...]

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