Comments on: A Side Order of Spaghetti: Why Listening to Customers is Nothing New — or Even Necessary http://atomictango.com/2009/12/23/a-side-order-of-spaghetti-why-listening-to-customers-is-nothing-new-or-even-necessary/ Creative Strategy for the New Marketspace Tue, 31 Jan 2012 08:55:55 +0000 hourly 1 http://wordpress.org/?v= By: Jeff Yablon http://atomictango.com/2009/12/23/a-side-order-of-spaghetti-why-listening-to-customers-is-nothing-new-or-even-necessary/comment-page-1/#comment-1064 Jeff Yablon Thu, 24 Dec 2009 17:53:44 +0000 http://atomictango.com/?p=3223#comment-1064 True enough, Freddy; there's nothing new here except the amount of lip service the topic is getting and the way it's being addressed. Note, by the way, that following your brand (and so the comments of your unhappier customers) on the social net doesn't mean you're doing customer service any better. In fact, it doesn't mean you're doing it <i>at all</i>. What it does mean is that you're using a self-selecting sample of the cases you feel like paying attention to, to draw attention to the fact that you're doing it. Hogwash. Real service is a culture. Like most things in business it waxes and wanes, usually according to what phase of the "bean counters are in charge" cycle you're in. The potential for creating change through grassroots action is where the real difference social media makes crops up. Just like what you do here. Jeff Yablon President & CEO <a href="http://answerguy.com">Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services</a> <a href="http://twitter.com/virtualvip">Answer Guy and Virtual VIP on Twitter</a> True enough, Freddy; there’s nothing new here except the amount of lip service the topic is getting and the way it’s being addressed.

Note, by the way, that following your brand (and so the comments of your unhappier customers) on the social net doesn’t mean you’re doing customer service any better. In fact, it doesn’t mean you’re doing it at all. What it does mean is that you’re using a self-selecting sample of the cases you feel like paying attention to, to draw attention to the fact that you’re doing it. Hogwash.

Real service is a culture. Like most things in business it waxes and wanes, usually according to what phase of the “bean counters are in charge” cycle you’re in.

The potential for creating change through grassroots action is where the real difference social media makes crops up. Just like what you do here.

Jeff Yablon
President & CEO
Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services

Answer Guy and Virtual VIP on Twitter

]]> By: Phanos Pitiris http://atomictango.com/2009/12/23/a-side-order-of-spaghetti-why-listening-to-customers-is-nothing-new-or-even-necessary/comment-page-1/#comment-1061 Phanos Pitiris Thu, 24 Dec 2009 03:01:11 +0000 http://atomictango.com/?p=3223#comment-1061 Listening to your ecosystem is such a universal truth! You listen translates to high probability to succeed and prosper, otherwise you almost always get in trouble. Listening to your ecosystem is such a universal truth! You listen translates to high probability to succeed and prosper, otherwise you almost always get in trouble.

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