Comments on: Creativity in B2B Marketing? No way! Rooting for Arnie the Armadillo http://atomictango.com/2009/10/31/creativity-in-b2b-marketing-no-way-rooting-for-arnie-the-armadillo/ Creative Strategy for the New Marketspace Mon, 08 Mar 2010 23:36:49 +0000 http://wordpress.org/?v=abc hourly 1 By: Steve Hansen http://atomictango.com/2009/10/31/creativity-in-b2b-marketing-no-way-rooting-for-arnie-the-armadillo/comment-page-1/#comment-820 Steve Hansen Wed, 11 Nov 2009 01:28:23 +0000 http://atomictango.com/?p=3097#comment-820 This is just buzz marketing for B2B. As such, it's great stuff, as twisted and perverse as Burger King's Subservient Chicken of a few years ago, and bound to get people talking and looking. Not to mention the great self-satire! Great use of the Joe Cartoon motif, too! This is just buzz marketing for B2B. As such, it’s great stuff, as twisted and perverse as Burger King’s Subservient Chicken of a few years ago, and bound to get people talking and looking. Not to mention the great self-satire!

Great use of the Joe Cartoon motif, too!

]]> By: wilder baker http://atomictango.com/2009/10/31/creativity-in-b2b-marketing-no-way-rooting-for-arnie-the-armadillo/comment-page-1/#comment-778 wilder baker Mon, 02 Nov 2009 17:34:26 +0000 http://atomictango.com/?p=3097#comment-778 So, where is the risk? The commercial is mildly amusing and illustrates what happens if one does not obey the rules, so to speak, but how can this spot hurt Kingsbridge? It should attract attention and a friendly response, nothing else, in this American's opinion. So, where is the risk? The commercial is mildly amusing and illustrates what happens if one does not obey the rules, so to speak, but how can this spot hurt Kingsbridge? It should attract attention and a friendly response, nothing else, in this American’s opinion.

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