Comments on: Overkill Alert: Chief Reputation Officers and Other Executive Excess http://atomictango.com/2009/10/23/chief-reputation-officers/ Creative Strategy for the New Marketspace Thu, 10 May 2012 14:09:29 +0000 hourly 1 http://wordpress.org/?v= By: Jeff Yablon http://atomictango.com/2009/10/23/chief-reputation-officers/comment-page-1/#comment-743 Jeff Yablon Mon, 26 Oct 2009 16:59:28 +0000 http://atomictango.com/?p=3039#comment-743 It raises an interesting question; kinda like distinguishing between Sales and Business Development. They're not the same function, but are so closely linked that trying the split them does damage, <i>and</i> is redundant . What needs to happen is that they should be identified as parts of a whole and managed accordingly. So <i>what</i>, Freddy, your clients don't want to have a PR person in the Executive suite? Yeah. Mine, neither. Jeff Yablon President & CEO <a href="http://answerguy.com">Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services</a> <strong> Freddy's Comment: Yeah, can you imagine a company adding both a Chief Sales Officer and a Chief Business Development Officer? I can't wait till someone gets the title of Chief Front Door Reception Officer.</strong> It raises an interesting question; kinda like distinguishing between Sales and Business Development. They’re not the same function, but are so closely linked that trying the split them does damage, and is redundant . What needs to happen is that they should be identified as parts of a whole and managed accordingly.

So what, Freddy, your clients don’t want to have a PR person in the Executive suite?

Yeah. Mine, neither.

Jeff Yablon
President & CEO
Answer Guy and Virtual VIP Computer Support, Business Change Coaching and Virtual Assistant Services

Freddy’s Comment: Yeah, can you imagine a company adding both a Chief Sales Officer and a Chief Business Development Officer? I can’t wait till someone gets the title of Chief Front Door Reception Officer.

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