Comments on: Ivory Towers vs Empty Calories: The Best and Worst of Business Publishing http://atomictango.com/2009/02/23/business-publishing/ Creative Strategy for the New Marketspace Thu, 10 May 2012 14:09:29 +0000 hourly 1 http://wordpress.org/?v= By: Doug from Nullvariable Web Consulting http://atomictango.com/2009/02/23/business-publishing/comment-page-1/#comment-435 Doug from Nullvariable Web Consulting Wed, 25 Feb 2009 13:42:37 +0000 http://coolrulespronto.wordpress.com/?p=1191#comment-435 "Measure everything." So many companies haven't got a clue when it comes to this. Especially when it comes to websites. Not having any data (or good data) from a website where it is relatively easy to gather (how many people saw your yellow pages ad?) is still amazingly common. Most decent analytics software lets you track things like phone calls from your website now days too, so your stats are even more powerful. “Measure everything.” So many companies haven’t got a clue when it comes to this. Especially when it comes to websites. Not having any data (or good data) from a website where it is relatively easy to gather (how many people saw your yellow pages ad?) is still amazingly common. Most decent analytics software lets you track things like phone calls from your website now days too, so your stats are even more powerful.

]]> By: letterofcredit http://atomictango.com/2009/02/23/business-publishing/comment-page-1/#comment-436 letterofcredit Wed, 25 Feb 2009 02:12:18 +0000 http://coolrulespronto.wordpress.com/?p=1191#comment-436 Except for clawing your way to the top, most business books have to be rewritten a la : "how to beg the prez for cash" It is mindboggling to me how the busienss teachings of the last 30 years (free markets make you rich) have been tossed overboard. Except for clawing your way to the top, most business books have to be rewritten a la : “how to beg the prez for cash”

It is mindboggling to me how the busienss teachings of the last 30 years (free markets make you rich) have been tossed overboard.

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