http://atomictango.com/2009/01/30/youtube-theirtube/ Creative Strategy for the New Marketspace Wed, 10 Mar 2010 00:29:30 +0000 http://wordpress.org/?v=abc hourly 1 http://atomictango.com/2009/01/30/youtube-theirtube/comment-page-1/#comment-419 jake Fri, 30 Jan 2009 22:33:11 +0000 http://coolrulespronto.wordpress.com/?p=1070#comment-419 good post Freddy, but I'd suggest that, to a certain degree, Google itself is to blame. They subsidize all of the back end costs of hosting and distributing video, and offer their entire suite of services for free as loss leaders to build their brand and increase their search market share. In doing so, they may have won scale, but they've created a consumer base that feels entitled to have everything for free. YouTube catered to UGC and now have to adjust their community's expectations.. Now Google has to backtrack to cater to the brands who can actually move real dollars online and nothing makes brands more comfortable than bankable talent. good post Freddy, but I’d suggest that, to a certain degree, Google itself is to blame. They subsidize all of the back end costs of hosting and distributing video, and offer their entire suite of services for free as loss leaders to build their brand and increase their search market share. In doing so, they may have won scale, but they’ve created a consumer base that feels entitled to have everything for free. YouTube catered to UGC and now have to adjust their community’s expectations.. Now Google has to backtrack to cater to the brands who can actually move real dollars online and nothing makes brands more comfortable than bankable talent.

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