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	<title>Comments on: Sugar By Any Other Name&#8230; Avoiding The &#8220;S&#8221; Word</title>
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	<description>Creative Strategy for the New Marketspace</description>
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		<title>By: callum</title>
		<link>http://atomictango.com/2009/01/23/sugar/comment-page-1/#comment-418</link>
		<dc:creator>callum</dc:creator>
		<pubDate>Sun, 01 Feb 2009 12:30:21 +0000</pubDate>
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		<description>Fun fact: The artificial sweetener used in basically everything artificially sweetened, Aspartame (http://en.wikipedia.org/wiki/Aspartame), breaks down into 3 main things when digested. The most interesting is the anti-depressant Phenylalanine (http://en.wikipedia.org/wiki/Phenylalanine).

I guess drinking diet coke really does make you feel better about yourself.</description>
		<content:encoded><![CDATA[<p>Fun fact: The artificial sweetener used in basically everything artificially sweetened, Aspartame (<a href="http://en.wikipedia.org/wiki/Aspartame">http://en.wikipedia.org/wiki/Aspartame</a>), breaks down into 3 main things when digested. The most interesting is the anti-depressant Phenylalanine (<a href="http://en.wikipedia.org/wiki/Phenylalanine">http://en.wikipedia.org/wiki/Phenylalanine</a>).</p>
<p>I guess drinking diet coke really does make you feel better about yourself.</p>
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		<title>By: Luis Guajardo</title>
		<link>http://atomictango.com/2009/01/23/sugar/comment-page-1/#comment-416</link>
		<dc:creator>Luis Guajardo</dc:creator>
		<pubDate>Mon, 26 Jan 2009 05:01:12 +0000</pubDate>
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		<description>i must apologize for that fragment sentence to start my comment off.  i got button happy and clicked submit before proof-reading!!</description>
		<content:encoded><![CDATA[<p>i must apologize for that fragment sentence to start my comment off.  i got button happy and clicked submit before proof-reading!!</p>
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		<title>By: Luis Guajardo</title>
		<link>http://atomictango.com/2009/01/23/sugar/comment-page-1/#comment-417</link>
		<dc:creator>Luis Guajardo</dc:creator>
		<pubDate>Mon, 26 Jan 2009 04:59:14 +0000</pubDate>
		<guid isPermaLink="false">http://coolrulespronto.wordpress.com/?p=1044#comment-417</guid>
		<description>You know...being a health nut that has been avoiding the &quot;S&quot; word for 5 years now (i still give in to it...but avoidance is the attitude).

So you touched on the agave nectar.  didn&#039;t realize it was simply fructose.  but i will say health books do speak positively about agave nectar.

the one i am curious of is brown rice syrup.  supposedly that&#039;s the &quot;healthiest&quot; sugar you can use.  I wonder what that is.

on an artificial tip...most artificial sweetners are frowned upon in health books...but there is one that exists that is natural. Stevia is a natural non-sugar sweetner.  Does not have the same &quot;chubbying&quot; effects as sugar.  You can buy stevia at a lot of health food stores.  it still doesn&#039;t taste quite the same as sugar, but it&#039;s a good natural substitute.

What&#039;s interesting is that the FDA approves Stevia to be sold for human consumption in its pure form, but it does not approve stevia to be used as an additive (i.e. diet coke with stevia in it).  is this decision influenced by questions of health??

from what i&#039;ve read, the FDA not approving it as an additive is more influenced by lobbyists in the sugar industry than any health questions raised by testing.

sorry long rant but as you can tell i&#039;ve read a lot on this whole &quot;S&quot; word.</description>
		<content:encoded><![CDATA[<p>You know&#8230;being a health nut that has been avoiding the &#8220;S&#8221; word for 5 years now (i still give in to it&#8230;but avoidance is the attitude).</p>
<p>So you touched on the agave nectar.  didn&#8217;t realize it was simply fructose.  but i will say health books do speak positively about agave nectar.</p>
<p>the one i am curious of is brown rice syrup.  supposedly that&#8217;s the &#8220;healthiest&#8221; sugar you can use.  I wonder what that is.</p>
<p>on an artificial tip&#8230;most artificial sweetners are frowned upon in health books&#8230;but there is one that exists that is natural. Stevia is a natural non-sugar sweetner.  Does not have the same &#8220;chubbying&#8221; effects as sugar.  You can buy stevia at a lot of health food stores.  it still doesn&#8217;t taste quite the same as sugar, but it&#8217;s a good natural substitute.</p>
<p>What&#8217;s interesting is that the FDA approves Stevia to be sold for human consumption in its pure form, but it does not approve stevia to be used as an additive (i.e. diet coke with stevia in it).  is this decision influenced by questions of health??</p>
<p>from what i&#8217;ve read, the FDA not approving it as an additive is more influenced by lobbyists in the sugar industry than any health questions raised by testing.</p>
<p>sorry long rant but as you can tell i&#8217;ve read a lot on this whole &#8220;S&#8221; word.</p>
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