Comments on: The Unparalleled World-Class Mission-Critical Hero: Words Sucked Dry In Business http://atomictango.com/2008/09/21/business-words/ Creative Strategy for the New Marketspace Tue, 31 Jan 2012 08:55:55 +0000 hourly 1 http://wordpress.org/?v= By: The Writer's Corner Office Desk http://atomictango.com/2008/09/21/business-words/comment-page-1/#comment-327 The Writer's Corner Office Desk Thu, 23 Oct 2008 16:46:34 +0000 http://coolrulespronto.wordpress.com/?p=387#comment-327 How about the concept of "businesses & community service," without it being self-serving?!?! I just graduated and have been working in marketing/pr for the past 3 months now and have yet to see a single business community service event be anything but a self-serving business move. Yay! for free advertising!!! Helping the greater good - what a crock!! In my experience, the people who really are helping others out aren't asking for any attention because of it. Businesses and Community Service appearing in the newspaper - most definitely a red flag! How about the concept of “businesses & community service,” without it being self-serving?!?!

I just graduated and have been working in marketing/pr for the past 3 months now and have yet to see a single business community service event be anything but a self-serving business move. Yay! for free advertising!!! Helping the greater good – what a crock!!

In my experience, the people who really are helping others out aren’t asking for any attention because of it. Businesses and Community Service appearing in the newspaper – most definitely a red flag!

]]> By: nullvariable http://atomictango.com/2008/09/21/business-words/comment-page-1/#comment-325 nullvariable Mon, 22 Sep 2008 11:53:40 +0000 http://coolrulespronto.wordpress.com/?p=387#comment-325 how about "controversial" (also akin to unparalleled) or "free"? how about “controversial” (also akin to unparalleled) or “free”?

]]> By: Callum http://atomictango.com/2008/09/21/business-words/comment-page-1/#comment-326 Callum Mon, 22 Sep 2008 10:35:11 +0000 http://coolrulespronto.wordpress.com/?p=387#comment-326 > Wow factor > Easy as 1,2,3 > 100% Guaranteed > Business sense > The Secret/s to {insert anything here} Its unfortunate that some of these terms actually work. > Wow factor
> Easy as 1,2,3
> 100% Guaranteed
> Business sense
> The Secret/s to {insert anything here}

Its unfortunate that some of these terms actually work.

]]> By: Daneboe http://atomictango.com/2008/09/21/business-words/comment-page-1/#comment-324 Daneboe Sun, 21 Sep 2008 23:07:28 +0000 http://coolrulespronto.wordpress.com/?p=387#comment-324 One of my favorites (and it goes hand in hand with Unparalleled) is "cutting edge." For crying out loud, everything is using "cutting edge" technology now. The only way to set yourself apart from everyone is to say your product is pretty plain and nothing to get excited about. At least most companies would be telling the truth if they did that. <strong>Freddy's Comment: Good one. "Cutting edge" is so overused, some companies are now referring to the "bleeding edge," which isn't much of an improvement.</strong> One of my favorites (and it goes hand in hand with Unparalleled) is “cutting edge.” For crying out loud, everything is using “cutting edge” technology now. The only way to set yourself apart from everyone is to say your product is pretty plain and nothing to get excited about. At least most companies would be telling the truth if they did that.

Freddy’s Comment: Good one. “Cutting edge” is so overused, some companies are now referring to the “bleeding edge,” which isn’t much of an improvement.

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