I offer the same advice, almost categorically: Don’t name your company after yourself because it screws up your exit strategy. Don’t pick an acronym like IBM or NEC because you’ll never have enough money to make the letter-mashup meaningful. And don’t use a descriptive name, like Tri-City Plumbing, because that’s just boring.

Remember: Many of the biggest, best, most-admired brands in the world have names with ZERO relevance to their industry, product category, or service niche.

Old Navy, Virgin, Starbucks, Kodak, GAP, Amazon, etc., etc.

Don’t you have a Vietnamese middle name you can stick on a sparse logo for that Orientalist crap that Americans are going for these days?

TRANH. Sounds like a Transformers off-shoot.

NGO. Hmn…maybe too negatory…