Comments on: Public Relations 101: How (Not) To Write A Press Release

By: Russell Bittner

Russell Bittner — Sun, 14 Nov 2010 21:13:09 +0000

You go, Crimson!

Russell

By: Kiril Alexandrov

Kiril Alexandrov — Sun, 14 Nov 2010 20:31:12 +0000

very funny and since we are proud to announce the launch of our World’s largest Wallet, I can use all the superlatives and hyberbolies that are fit to google search on

By: Victor Marroquin

Victor Marroquin — Fri, 22 Jan 2010 21:33:01 +0000

haha!! You just made my day!

By: Atomic Tango

Atomic Tango — Thu, 21 Jan 2010 16:25:50 +0000

Joan:

Now there’s a topic for a whole ‘nother blog post — or even a PhD dissertation: How to manage clients.

My suggestion: If you’re friends with an editor / producer at a major media outlet, have them state in an email that they automatically toss out poorly written press releases. Keep that email in reserve and send it to clients who insist on corporate banality. Nothing will change their minds faster than the image of money being tossed in the trash.

Let me know if that works!

Freddy

By: Joan Damico

Joan Damico — Thu, 21 Jan 2010 14:42:12 +0000

Freddy, your right on. This was hilarious… it would make for a really good viral video.

So as a B2B copywriter and marcom consultant, how do we go about broaching the subject with our clients. I’m as guilty as any of writing releases like the one you describe because that’s the way the client wants it. Although I have been successful recently by suggesting a different opening paragraph that’s search optimized. This way word selection is based on keywords and what really matters as opposed to meaningless superlatives. It works… sometime.

Thanks,
Joan
@copywriter4u

By: Steve K

Steve K — Wed, 20 Jan 2010 02:05:23 +0000

Thanks

I was contemplating a press release for a couple of new products we will be launching soon. Now I know how to do it like the pros……

By: Victoria Bailey

Victoria Bailey — Thu, 14 Jan 2010 23:22:44 +0000

hahahaha. Funny, funny. Thanks for the stitch in my side. This is exactly what my day needed.

By: Verneda Lights

Verneda Lights — Thu, 14 Jan 2010 22:00:36 +0000

Hilarious!! Serious!! I’m with you all the way!

By: Callum ginty

Callum ginty — Mon, 01 Sep 2008 17:20:22 +0000

Hahahaha what a great read!

I especially like point 4 ;)

By: Sally Falkow

Sally Falkow — Sat, 28 Jun 2008 17:33:54 +0000

You forgot about the fact that as a PR person you should ignore Google and pay no attention to the fact that people are reading your press relases online.