Comments on: File Under “WTF?”: Belvedere Goes Down… Town

By: Helena

Helena — Wed, 29 Apr 2009 17:48:44 +0000

Terry Richardson was never much of a feminist.

By: Riddle: What Do Belt Buckles and Belvedere Vodka Have in Common? | WesternBeltBuckles.com

Thu, 22 May 2008 14:40:35 +0000

[...] Answer: Both are products representing a “luxury lifestyle”. Of course, to buy that line of thinking you’d have to define luxury as drinking red bull and vodka and performing public fellatio. Perhaps Paris Hilton is the target audience? It would probably not be the definition of luxury if you were a reader of Wired, the magazine in which the ad first appeared–seriously flawed marketing as Freddy Nager points out in his Cool Rules Pronto column. [...]

By: Not a Belvedere Employee

Not a Belvedere Employee — Wed, 14 May 2008 13:14:34 +0000

be careful patting yourself on the back on this one. although you were smart enough to get into harvard, you really missed the point here.

there is a new definition of luxury in today’s world. it used to be the very old school image of old money going to the tennis club for tea and a round of golf where you cheat about your score. now it is the hipster generation that goes to clubs, drops huge $$ on bottles and looks to find a way to show the world that they are above old school rules even though they have money. using a belt buckle to put on lipstic as a tease, not after giving oral sex, captures the essense of the new definition of luxury and the hipster generation.

if you missed the point, it probably wasn’t meant for you. unless you can honestly say you either spend (or aspire to spend) $400 for a bottle of vodka at a club and still missed the point. but i don’t think that you do that or aspire to do that. which is really not relevant. what is relevant is if you can see from a marketing perspective who the target user is and if this add reaches them.

note, i am not a plant. i don’t work for the company. i just happen to work in the industry and disagree with you on this.

Freddy: I think you missed the point of my article. 1) Wired magazine is a bizarre choice for this ad placement. You say “what is relevant is if you can see from a marketing perspective who the target user is and if this add [sic] reaches them.” Oh, I do see it from that perspective, and in my opinion, Belvedere is way off target. Now if they had the model putting on lipstick using the reflection off a $4000 gaming laptop, then they would be on target. 2) The ad’s low-brow innuendo is neither clever nor impressive. If faux-latio is your “new definition of luxury in today’s world,” then the young and rich obviously have lost their standards and might as well be drinking $400 cans of Schlitz malt liquor. I love edgy advertising, but instead of elevating the Belvedere brand, this ad cheapens it.

By: Daneboe

Daneboe — Thu, 01 May 2008 15:30:32 +0000

I think it can be summed up in two words: sex sells. Is it fair or right? Maybe not, but it does get people’s attention.

By: Doug

Doug — Tue, 29 Apr 2008 22:22:50 +0000

haha…sad you had to bring up the age of the batman movie :P

I usually enjoy seeing an ad for say Absolut in Wired but I agree seems a bit over the top.

By: jeremy

jeremy — Tue, 29 Apr 2008 21:07:10 +0000

I understand their overall goal… show a girl that looks like she is about to perform or has just finished performing some kind of oral act and just show a url. That way the reader thinks he is going to see something dirty when he goes to the website.

The style and the message is what doesn’t fit. If it were an American Apparel ad it would fit perfectly. Maybe they want to change their image from upper class “stiff” to upper class “slutty” that is why they are using the tag “Luxury Reborn”. You would expect more from an established well known brand such as this.

Show me a pair of good tits with a url and I don’t care what you are selling… I’m going to the website!! Thats an easy sell!