Comments on: Not So Artfully Crafted: Blue Moon’s Un-Wired Ad http://atomictango.com/2007/12/29/bluemoon/ Creative Strategy for the New Marketspace Wed, 21 Jul 2010 11:23:17 +0000 hourly 1 http://wordpress.org/?v=abc By: Anthony http://atomictango.com/2007/12/29/bluemoon/comment-page-1/#comment-481 Anthony Wed, 10 Jun 2009 15:40:48 +0000 http://coolrulespronto.wordpress.com/2007/12/29/not-so-artfully-crafted-blue-moons-un-wired-ad/#comment-481 Well the ad is not a waste at all. Blue Moon is an Excellent beer. Its not a step above other beers. It is in it's own category. So the ad needs not to say anything. Loyal Moon drinkers already know its good. <strong>Freddy's Comment: The ad needs to do much more than simply connect with loyal Moon drinkers (all 3 of them). At the time this ad ran, Blue Moon was a relatively new, relatively unknown brand. Coors needed to appeal to non-Moon drinkers. And in that case, the ad fails.</strong> Well the ad is not a waste at all. Blue Moon is an Excellent beer. Its not a step above other beers. It is in it’s own category. So the ad needs not to say anything. Loyal Moon drinkers already know its good.

Freddy’s Comment: The ad needs to do much more than simply connect with loyal Moon drinkers (all 3 of them). At the time this ad ran, Blue Moon was a relatively new, relatively unknown brand. Coors needed to appeal to non-Moon drinkers. And in that case, the ad fails.

]]> By: mouthny http://atomictango.com/2007/12/29/bluemoon/comment-page-1/#comment-56 mouthny Wed, 08 Apr 2009 19:37:51 +0000 http://coolrulespronto.wordpress.com/2007/12/29/not-so-artfully-crafted-blue-moons-un-wired-ad/#comment-56 They are owned by Coors so they are not a microbrew at all. Don't be fooled! They are owned by Coors so they are not a microbrew at all. Don’t be fooled!

]]> By: Callum ginty http://atomictango.com/2007/12/29/bluemoon/comment-page-1/#comment-55 Callum ginty Tue, 19 Aug 2008 12:24:14 +0000 http://coolrulespronto.wordpress.com/2007/12/29/not-so-artfully-crafted-blue-moons-un-wired-ad/#comment-55 Agreed, their website is shit hot, makes me thirsty just looking at it. I don't think that slapping some artists name on the artwork would make it more appealing. There defiantly should have been a little text box so people like you can read it. I'll even go one step further and say that the text box should be a mini story so that the product/experience can be remembered super easy. Agreed, their website is shit hot, makes me thirsty just looking at it.

I don’t think that slapping some artists name on the artwork would make it more appealing. There defiantly should have been a little text box so people like you can read it.

I’ll even go one step further and say that the text box should be a mini story so that the product/experience can be remembered super easy.

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